Kriti Sanon recently attended the IIFA Utsavam 2024 event on September 27, where she made a stylish appearance. During the event, the actor spoke about the pressure on artists due to social media. She mentioned that things have changed over the years, especially with the rise of social media. Kriti shared her perspective on how social media has brought both pros and cons to the industry. She expressed that while social media allows artists to connect with fans more easily, it also brings constant scrutiny on every aspect of their lives, which can take away from the excitement of seeing celebrities.
The ace star also announced her new role as a producer with her upcoming venture, Do Patti, which she described as her “first baby as a producer.” Kriti expressed her excitement and nervousness about the new venture, hoping that it resonates with the audience and touches people’s hearts. She considered herself a newcomer in the production field and mentioned that it has been a learning experience for her. Despite the challenges, she found the creative process satisfying and enjoyed the entrepreneurial aspect of being a producer.
The International Indian Film Academy Awards (IIFA) is currently being held in Abu Dhabi from September 27 to September 29. The three-day celebration kicked off with IIFA Utsavam, an event dedicated to the southern film industries including Tamil, Telugu, Malayalam, and Kannada. The event showcased the talent from these regions and brought together stars from the film industry. The main event of IIFA 2024 will feature stars like Shah Rukh Khan, Vicky Kaushal, and Karan Johar entertaining the audience on stage with their performances.
The IIFA 2024 festivities will conclude with IIFA Rocks, an exclusive, invitation-only event on September 29. The event will feature live performances from artists such as Honey Singh, Shilpa Rao, and Shankar-Ehsaan-Loy, adding to the star-studded lineup of the IIFA celebrations. The audience can expect an evening filled with music, entertainment, and glamour as the prestigious awards show wraps up its three-day extravaganza in style. Stay updated on all the highlights and performances from IIFA 2024 to catch the best of Indian cinema all in one place.
