The Invest in Oman Hub, established under the Ministry of Commerce, Industry, and Investment Promotion, has successfully attracted and localised 29 projects worth OMR1.2 billion since its inception. Launched in January 2023, the hub aims to attract investors, financial institutions, and development funds to support strategic sectors aligned with Oman Vision 2040. This integrated platform offers enablers such as incentives, infrastructure, and a skilled workforce to simplify the process for foreign investors seeking to invest in sectors like renewable energy, technology, tourism, circular economy, mining, and food security. Specialized teams and feasibility studies are provided to target global companies and ensure appropriate incentives are offered.
Hafsa bint Salem Al-Rashdiya, Director of Investor Relations at the Invest in Oman Hub, highlights the hub’s success in attracting investments, particularly in the industrial sector, followed by renewable energy and healthcare. Major investments from renowned real estate companies have also been facilitated, such as the development of Sultan Haitham City with investments totaling OMR439 million. One of the significant projects in the industrial sector is a polysilicon plant in the Sohar Free Zone with an investment exceeding OMR520 million, set to open in 2025. Al-Rashdiya underscores the hub’s role in encouraging high-value investments and focusing on strategic sectors through collaboration with relevant ministries and international embassies.
The Invest in Oman hub has developed a digital platform to promote Oman’s investment environment, offering essential information such as an interactive opportunity map, laws, incentives, and a self-service function for foreign investors to initiate business operations in Oman efficiently. The database includes 1,881 contacts, comprising investors and delegations, supporting investors by streamlining procedures. Rabab bint Mustafa Al-Lawatiya, Head of the National Negotiation Team at the hub, emphasizes the focus on providing continuous support to investors, with service ambassadors assisting them with paperwork and assigning relationship managers throughout their investment journey.
Al-Lawatiya states that the hub will continue to play a strategic role in developing services for investors to position Oman as a preferred global investment destination. The focus will remain on sectors aligned with global economic trends, such as renewable energy, artificial intelligence, technology, and sustainable tourism, in line with Oman Vision 2040. By enhancing investor relations, utilizing global platforms, and showcasing Oman as a competitive investment destination, the hub aims to attract more investments in the future. Overall, the Invest in Oman Hub has demonstrated success in attracting investments, facilitating high-value projects, and streamlining processes to support foreign investors in Oman.
