InsuranceMarket Metro Station, previously known as Mashreq Metro Station, has been renamed by the Roads and Transport Authority (RTA) in Dubai. The station is strategically located on Sheikh Zayed Road between Mall of The Emirates and Dubai Internet City Metro Stations on the Red Line. The naming rights for the station will be valid for the next 10 years. RTA has already changed the outdoor signs and will be updating the smart and electronic systems of the public transport network during the transition period from September to November this year. Commuters are advised to take note of the change in the station’s name and can seek assistance from RTA teams at the stations if needed.
The CEO of the Rail Agency at RTA, Abdul Mohsen Ibrahim Kalbat, highlighted the successful partnership with InsuranceMarket.ae as part of stimulating economic growth in Dubai through collaborations with the private sector. This collaboration serves as a model for successful public-private partnerships, creating job opportunities and supporting the government’s initiatives. Naming Metro stations after companies provides a unique marketing opportunity for major companies and entrepreneurs to promote their brands and products. The Dubai Metro stations offer a platform for companies to enhance their global competitiveness, grow their businesses in Dubai and the UAE, and expand into international markets.
The concept of Dubai Metro naming rights has been in place since 2009, with several stations being renamed after local and international corporate entities. In January last year, Al Safa Metro Station was rebranded as Onpassive Metro Station, and the name is valid for 10 years. In 2021, Dubai Marina Metro Station was renamed Sobha Realty Metro Station, while Al Jaffliya Station became ‘Max Fashion’ and Al Rashdiya Station became ‘Centrepoint’. Stations on the Red Line have also been named after Emirates Airlines, GGICO, and Abu Dhabi Commercial Bank. The renaming of stations provides companies with a unique advertising opportunity and aligns with their goals for market expansion and global competitiveness.
Avinash Babur, founder & CEO of InsuranceMarket.ae, expressed appreciation for the Metro Station naming rights, noting that having one of Dubai’s iconic metro stations dedicated to InsuranceMarket is a significant milestone for the organization. He anticipates a positive impact from this collaboration on both residents and visitors of Dubai. This partnership with InsuranceMarket.ae is seen as a step towards creating job opportunities and supporting economic growth through public-private partnerships in Dubai. The naming of Metro stations after companies not only provides a unique advertising opportunity but also contributes to the growth and development of the city’s economy.
Overall, the renaming of Mashreq Metro Station to InsuranceMarket Metro Station is part of RTA’s efforts to establish successful partnerships with the private sector and stimulate economic growth in Dubai. The naming rights for the station will be valid for the next 10 years, providing InsuranceMarket.ae with a unique platform to promote their brand. This collaboration serves as a model for successful public-private partnerships and contributes to job creation and economic development in the region. Commuters are advised to take note of the station’s new name and seek assistance from RTA teams if needed. The renaming of Metro stations after companies provides a valuable marketing opportunity and aligns with the goal of enhancing global competitiveness and market expansion for businesses in Dubai and the UAE.
