beIN Media Group has renewed its exclusive rights to broadcast more than 300 matches from the English Football League (EFL) for a further four years in 27 countries across the Middle East and North Africa (MENA), France, Australia, and New Zealand. This demonstrates their commitment to being the home of sports and providing their subscribers with access to the finest moments and greatest matches from English football. The multi-year media rights extension, brokered by Pitch International, kicked off alongside the 2024-25 season and will run until the end of 2027-28.
Each year, beIN’s flagship platforms- beIN Sports and beIN’s OTT platform TOD-will have the exclusive rights to broadcast 155 matches from the Championship, 38 games from Leagues One and Two, all Play-Off matches throughout the EFL, and all 93 matches of the Carabao Cup for the first time. beIN has been the exclusive rights holder of the EFL for more than 14 years. CEO of beIN MENA Mohammad Al Subaie expressed his pride in extending their relationship with the EFL until the end of the 2027-28 season, noting the competitiveness of the football ecosystem and the excitement that the EFL brings to fans worldwide.
EFL’s Chief Commercial Officer Ben Wright also expressed his delight in continuing to work alongside beIN Media Group to further establish the League as a premium football product to a global audience over the next four years. The English Football League, founded in 1888, was the top tier of the English game until the creation of the English Premier League (EPL) in 1992. The EFL has since been divided into three leagues of 24 clubs, including historic teams like Blackburn Rovers, Leeds United, Sunderland, and Notts County, the world’s oldest professional football club.
The EFL consists of 72 teams, including four clubs from Wales such as Wrexham, which has been in the spotlight since being purchased by Hollywood actors Ryan Reynolds and Rob McElhenney in 2020. With the top three teams in the Championship switching places with the bottom three teams of the EPL, the top tier of the EFL continually features some of the best talents in the country. In fact, 19 out of the 26-man England squad that reached the semi-finals of the FIFA World Cup Qatar 2022 have played at some stage of their career in the EFL, including national team captain Harry Kane and Real Madrid starlet Jude Bellingham.
The long-standing partnership between beIN Media Group and the English Football League highlights the continued popularity and significance of English football on a global scale. With thousands of matches set to be broadcast over the next four years, fans across the MENA region, France, Australia, and New Zealand can look forward to enjoying the drama, tension, and talent that the EFL delivers. The EFL’s rich history and competitive nature make it a key component of beIN’s sports offering, further solidifying their position as a premier destination for sports content.
