Steve Ashby, a 70-year-old business consultant living in Dubai for the past 17 years, was diagnosed with stage four prostate cancer. Instead of succumbing to the diagnosis, Ashby decided to create a positive initiative called ‘Rise’. The first Rise event was held on September 18 at a café in Al Quoz, with over 30 attendees and four speakers sharing their experiences and spreading positivity. Despite the quick turnaround from idea to reality, Ashby expressed satisfaction with the event and the connections made.
After realizing the lack of support groups for men in the UAE facing prostate cancer, Ashby took matters into his own hands and formed his own support group. The community rallied around him, offering support, services, and resources. From the Raw Coffee Company providing a free venue for the event to volunteers assisting with website development and marketing, there was an outpouring of generosity and love. Ashby was overwhelmed by the support and emphasized the power of the community coming together.
Prostate cancer is a sensitive topic among men, impacting their sense of identity and masculinity. Ashby hopes to break down these barriers by fostering open conversations and providing support for those affected by the disease. The Rise initiative aims to offer a balanced view of treatment options, including traditional medicine and alternative therapies, while also addressing the emotional aspect of dealing with prostate cancer. The group is committed to helping men navigate the journey and support their families through the process.
The Rise event series features speakers like Tony Sului, a brain and mindset coach, who shared his personal connection to cancer. Natasha Virmani, a 25-year-old facing her own battle with kidney cancer, was inspired by Ashby’s story and offered her support despite undergoing treatment herself. Community members like Karel De Winter also expressed their solidarity and admiration for Ashby’s initiative in spreading awareness and support for prostate cancer. The outpouring of support from individuals facing their own battles showcases the strength and unity within the Rise community.
Despite his diagnosis, Ashby remains determined and optimistic about the future. He views his battle with cancer as a project focused on bringing people together and providing support and information for those in need. By maintaining a healthy lifestyle, including cycling, a balanced diet, meditation, and visualization, Ashby is committed to living a fulfilling life despite the challenges he faces. His determination to reach 100 years old showcases his resilience and positive outlook on life, inspiring others to remain hopeful and focused on their goals.
In conclusion, Steve Ashby’s Rise initiative is a testament to the power of community support, positivity, and determination in the face of adversity. By raising awareness about prostate cancer, fostering open conversations, and offering support and resources, Rise aims to make a difference in the lives of those affected by the disease. Through the support of the community and the dedication of individuals like Ashby, the Rise movement is gaining momentum and providing hope for a brighter future for all those impacted by cancer.
