In a recent panel discussion at the Routes World event, Bahrain Tourism and Exhibitions Authority (BTEA) CEO Sara Ahmed Buhiji emphasized the importance of sustainable tourism and overcoming challenges related to seasonality. Buhiji stressed the need for understanding these challenges and developing effective strategies, especially during periods of low tourist traffic. She also called for proactive measures such as diversifying tourism offerings and hosting engaging events during off-peak seasons.
One successful example highlighted by Buhiji was the Bahrain Summer Toys Festival, which attracted citizens, residents, and visitors from the GCC countries through collaboration with the private sector. She emphasized the need for partnerships to promote year-round events and destinations through innovative marketing campaigns, offering exclusive deals and packages to encourage travel and boost the tourism sector. Buhiji also pointed out the importance of regional cooperation in attracting tourists, with GCC countries serving as a leading example due to their diverse attractions and unique characteristics.
Buhiji also discussed the role of domestic tourism in supporting the local economy and promoting national products and destinations. By encouraging citizens and residents to explore Bahrain’s cultural heritage, domestic tourism helps businesses thrive and empowers individuals to learn more about their own country. Buhiji stressed the significance of collaborative strategies in creating a comprehensive tourism ecosystem that allows visitors to discover the key attractions of different nations.
In conclusion, BTEA’s CEO reiterated the importance of working together to build a sustainable tourism industry that benefits both the local economy and the global visitors. By implementing innovative strategies, diversifying offerings, and collaborating with partners, countries can overcome challenges related to seasonality and create a thriving tourism sector that attracts visitors year-round. Buhiji underscored the need for proactive measures, partnerships, and regional cooperation to ensure the long-term success of the tourism industry in Bahrain and beyond.
