The beauty industry is a highly personal and individualized experience, where individuals can express themselves through different makeup products. Recently, the collaboration between beauty powerhouses Huda Kattan and Katrina Kaif has brought attention to empowering women through beauty. In a conversation with Khaleej Times, Katrina and Huda discuss their partnership, inspirations, and memorable moments from their shoot together.
Katrina Kaif talks about her admiration for Huda Kattan and how their collaboration felt organic due to their shared beliefs in celebrating individuality and inclusivity. She also shares her favorite Huda Beauty products, such as the Legit Lashes Mascara and Easy Bake Loose Powder. The response to her brand, Kay Beauty, in the UAE has been overwhelmingly positive, resonating with the vibrant beauty community in the region.
The partnership between Huda Beauty and Kay Beauty aims to further empower women in the Middle East through their core ethos of inclusivity. By joining forces, they show that beauty knows no boundaries and are breaking down barriers while celebrating individual authenticity. This collaboration is set to inspire women to feel seen, heard, and celebrated in the beauty industry.
Huda Kattan shares her first meeting with Katrina Kaif at a Vogue event in 2019 and how they connected over their shared passion for beauty. Despite their brands having different aesthetics, they both represent and reflect their founders’ personalities and are passionate about their communities. Huda discusses how they found common synergies between Huda Beauty and Kay Beauty, appreciating the unique offerings of each brand.
When it comes to using Kay Beauty products differently, Huda shares her love for how Katrina blended highlighter with blush, showcasing her preferred makeup style. She also emphasizes using Kay Beauty products with fingers for the best application. The highlighter is her top pick from the brand and she sees many Kay Beauty products fitting into her beauty collection, depending on the look she’s going for.
Shooting with Katrina was a positive experience for Huda, admiring her assertiveness and strength as a woman in control. She appreciates Katrina’s ability to take charge and give direction, which aligns with the multi-faceted nature of women in leadership roles. Huda’s advice for female entrepreneurs is to trust themselves and take risks, emphasizing the importance of self-belief in achieving one’s dreams in the business world.
