Unstoppable Domains, a popular on-chain domain name provider and digital identity platform, has recently partnered with Radix, the registry of Top-Level Domains (TLDs), to support .pw domains. This partnership aims to bridge the gap between traditional Domain Name System (DNS) and tokenized blockchain domains. Radix, known for its ten new extensions, including .online, .store, .tech, and others, is actively participating in expanding the Internet naming system. The collaboration enables users to acquire short, memorable, and descriptive domain names for various internet addressing purposes.
The .pw extension by Radix brings on-chain domains into mainstream use with full browser compatibility and search engine visibility. It allows companies, brands, and individuals to fully leverage the benefits of blockchain-based domains while staying within the existing Internet infrastructure. Notably, the .pw domains are both a DNS and an on-chain domain, providing the best of both worlds. They can be traditionally DNS-hosted, resolving in standard web browsers and appearing in search engine results. Users can set up decentralized websites, personalized email addresses, and leverage traditional DNS along with on-chain capabilities.
The new partnership between Unstoppable Domains and Radix aims to expand the pool of user-owned domains that are uniform across the web. This collaboration facilitates a decentralized ecosystem where users can send and receive cryptocurrencies, log into various dapps on Unstoppable Domains, receive collectible badges, privately message other domain holders, and more. Suman Das, Radix’s Sr Vice President of Marketing and Brand Strategy, expressed alignment in vision between the two teams, focusing on expanding the world of top-level domains and empowering individuals to control their online footprint.
According to Sandy Carter, Chief Operating Officer at Unstoppable Domains, the partnership with Radix goes beyond launching a new domain extension. It is about creating a seamless digital experience that empowers users across all ecosystems. By combining the strengths of both companies, they aim to pave the way for a more decentralized and user-centric internet, where digital identity and ownership are prioritized. This collaboration is set to revolutionize the way individuals and businesses interact online, offering new opportunities for ownership and control in the digital space.
The .pw domains offered through this partnership come with a full suite of blockchain functionalities, serving as unique digital identifiers for creating immutable digital profiles. By utilizing .pw domains, users can enjoy the benefits of both traditional DNS and on-chain capabilities, enhancing their online presence and digital interactions. The partnership between Unstoppable Domains and Radix signifies a significant step towards a more inclusive and decentralized internet, where users have greater control over their digital identity and online activities.
In conclusion, the collaboration between Unstoppable Domains and Radix to support .pw domains represents a significant milestone in the evolution of blockchain-based domains. By combining the strengths of both companies, users can benefit from a seamless digital experience that bridges traditional DNS with on-chain capabilities. This partnership aims to empower individuals, brands, and businesses to take control of their online presence and engage in a more decentralized and user-centric internet environment. With the introduction of .pw domains, users can access a range of functionalities that enhance their digital identity and ownership in the ever-evolving online landscape.
