Avión Lucky Liquid is a unique ultra-aged tequila that tells a story of serendipity and defiance of convention. A limited-edition release of only 100 bottles, this tequila has been aged for nine years in a single oak cask that previously held Mexican Cabernet Sauvignon. Rediscovered after being forgotten in the cellars, the resulting tequila boasts unparalleled depth and character, earning its name by prevailing as an exquisite 100% agave tequila. With a distinct reddish hue and unfiltered to preserve its vibrant texture, Avión Lucky Liquid offers sweet aromas of cacao and candied fruits, a robust tannin-rich body, and mellow fruity notes on the palate, culminating in a smooth mouthfeel.
This exclusive collection of Avión Lucky Liquid aims to expand awareness and drive demand for the brand’s premium tequilas among a new community of consumers who appreciate luxury. With inspiration drawn from their sought-after Reserva range, the Lucky Liquid tequila will be available in a unique bottle design featuring luxurious gold touches and nods to blockchain technology. The limited run of just 100 bottles is sure to attract the attention of Crypto Enthusiasts and Spirits Collectors, who are always on the lookout for extraordinary tokens or expressions that could appreciate significantly. By partnering with BlockBar, a trusted marketplace for high-quality wines and spirits, Avión aims to revolutionize the way ultra-premium tequila is purchased, gifted, and consumed.
Juan Namur, Digital Director at House of Tequila – Pernod Ricard, highlights the bold and risky nature of Avión Lucky Liquid, emphasizing that fortune favors the brave. By combining blockchain technology with prestige tequila in a limited run of just 100 bottles, the brand aims to captivate the attention of two highly engaged communities and offer a high-risk, high-reward opportunity for collectors and aficionados. BlockBar Chief Operating Officer, Jamie Ritchie, expresses excitement at the partnership with Avión and the opportunity to introduce this rare, one-cask batch of Lucky Liquid to a global audience of tequila enthusiasts. With the release scheduled for 3rd June, collectors can secure their bottle for $495 through BlockBar’s waiting room and be part of a unique and exclusive experience.
The release of Avión Lucky Liquid on BlockBar marks a significant moment for the brand as it continues to challenge the status quo and exceed expectations in the world of prestige tequila. This collaboration with BlockBar allows Avión to tap into a new demographic of tequila enthusiasts, offering them the opportunity to experience a truly one-of-a-kind tequila with a story of serendipity and boldness. With only 100 bottles available, the Lucky Liquid tequila is set to become a coveted collector’s item that embodies luxury, exclusivity, and the spirit of adventure. Be sure to join the waiting room and secure your bottle of Avión Lucky Liquid on BlockBar.com to be part of this unique and unforgettable experience.
