Nabila, a renowned hair and makeup expert, is celebrating four decades in the beauty industry this year. Alongside her brands ZERO Makeup and NGents, she is returning as the official Hair and Makeup Partner for IIFA 2024 for the fourth year in a row. Nabila’s innovative approach and trendsetting techniques have garnered her success, with her recent expansion into a hair care line showcasing her commitment to excellence.
A firm believer in the concept of the “decade jump,” Nabila advocates for personal growth and evolution every ten years. Her journey in the industry reflects this philosophy, as she has continuously expanded her product line and influence over the years. With a focus on redefining oneself and embracing change, Nabila has solidified her position as a leader in the beauty industry.
As she prepares for the upcoming IIFA awards ceremony in Abu Dhabi, Nabila sat down with City Times to discuss her long-standing relationship with IIFA, her new hair care line, and the dos and don’ts for the red carpet. With a strong presence at the prestigious awards show for four years, Nabila’s ZERO Makeup brand has become a staple for South Asian complexions, representing the diaspora on a global scale.
Nabila’s approach to working with celebrities emphasizes collaboration and understanding their vision while incorporating her signature style. She aims to strike a balance between her creative ideas and the client’s preferences, creating a look that both parties are proud of. Her willingness to listen and co-create has earned her a reputation as a trusted makeup artist in the industry.
With the introduction of her hair care line, Nabila showcases her expertise in the field and a deep understanding of hair needs. The product line, developed over four decades, reflects her knowledge and experience, offering solutions tailored to unique hair requirements. The expansion into hair care aligns with the increasing demand for quality hair care products in today’s polluted world.
Nabila’s commitment to sustainability and ethical production is evident in her hair care line, which prioritizes inclusivity, diversity, and responsible practices. With a focus on ingredients, packaging, and supply chain, she ensures that her products are cruelty-free, free of child labor, recyclable, and vegan-friendly. By staying ahead of global trends and refining her products, Nabila aims to maintain her brand’s reputation as a leader in the beauty industry.
On the red carpet, Nabila advises bold choices, striking silhouettes, and a strong presence to stand out amidst the glamour and glitz. Emphasizing individuality and confidence, she encourages celebrities to embrace their unique style and make a statement. As she continues to make her mark in the industry, Nabila’s dedication to excellence and innovation sets her apart as a trailblazer in beauty and fashion.
