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Gulf Press > Gulf News > Oman > World Drug Day Awareness Expo Launches Bold Anti Drug Campaign
Oman

World Drug Day Awareness Expo Launches Bold Anti Drug Campaign

Mohamed Mahmoud
Last updated: 2026/06/30 at 12:13 PM
Mohamed Mahmoud
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Drug Awareness Exhibition Opens at Muscat Mall

A drug awareness exhibition opened today at Muscat Mall in Seeb, organized by the General Directorate for Combatting Narcotics and Psychotropic Substances to coincide with the International Day Against Drug Abuse and Illicit Trafficking. The event was inaugurated by Sheikh Rashid bin Ahmed Al Shamsi, Undersecretary at the Ministry of Social Development for Family Affairs and Community Development, with senior police and government officials in attendance.

Contents
Educational Materials and Target AudiencesRehabilitation and Support Services

Who Attended and Where the Event Took Place

The opening ceremony at Muscat Mall drew representatives from the Royal Oman Police, the Ministry of Health, the Ministry of Education, and the Ministry of Social Development, among other public and private bodies. Major General Khalifa bin Ali Al Siyabi, Assistant Inspector General of Police and Customs for Administrative and Financial Affairs, and senior officers from the Royal Oman Police were present for the official launch.

Main Goals of the Drug Awareness Exhibition

Organizers said the drug awareness exhibition aims to strengthen public knowledge of narcotics and psychotropic substances and to support national drug prevention efforts. Major Harib bin Hamad Al Busaidi of the General Directorate for Combatting Narcotics and Psychotropic Substances emphasized the importance of community partnership in shielding individuals from the harms of substance misuse and promoting a safer society.

Exhibition Features and Participating Organizations

The exhibition displayed informative materials, interactive displays, and resources designed to inform families and young people about risks associated with drugs and psychotropic substances. Participants included the National Committee for Drugs and Psychotropic Substances, Bee’ah, the Muscat Recovery Center, and several divisions of the Royal Oman Police, providing a cross-sectoral approach to prevention and rehabilitation.

Educational Materials and Target Audiences

Materials at the exhibition targeted different audiences, from students to parents and community leaders, offering prevention messaging and signposting to health and social services. First Lieutenant Kahlan bin Saeed Al Miyahi of the General Directorate highlighted that the exhibition delivers actionable information to help young people make safer choices and to encourage adoption of protective behaviors.

Why Community Partnership Matters for Drug Prevention

Officials noted that effective drug prevention relies on broad collaboration between law enforcement, health services, schools, and civil society. Therefore, the exhibition was structured to foster dialogue, share best practices, and coordinate referrals to treatment and recovery services for those in need, according to organizers.

Public Messaging and Prevention Strategy

The event promoted clear messages about the short- and long-term harms of narcotics and psychotropic substances and stressed the role of early intervention. Furthermore, exhibitors provided information on how families and educators can recognize warning signs and access support, reinforcing a community-based prevention strategy advocated by the National Committee for Drugs and Psychotropic Substances.

Implications for Youth and Public Health

The exhibition underscored the link between prevention efforts and broader public health outcomes, especially for youth. In addition, representatives from the Ministry of Education described initiatives to integrate preventive education into school curricula, while the Ministry of Health highlighted available treatment pathways for substance use disorders.

Rehabilitation and Support Services

Service providers at the venue described rehabilitation and recovery services, stressing continuity of care and community reintegration for individuals undergoing treatment. The presence of the Muscat Recovery Center and allied services helped illustrate real-world options for those seeking help, officials said.

How the Exhibition Fits International Observance

The event forms part of activities marking the International Day Against Drug Abuse and Illicit Trafficking, observed annually on June 26, which aims to strengthen action and cooperation to achieve a drug-free world. By aligning local outreach with this international observance, authorities intend to amplify preventive messaging and remind the public of global and national commitments to drug prevention.

Next Steps and What to Watch

Organizers indicated that the exhibition will continue with a program of outreach sessions and educational workshops over the coming days, offering opportunities for further engagement with schools and community groups. Therefore, members of the public are advised to follow announcements from the General Directorate for Combatting Narcotics and Psychotropic Substances and partner ministries for schedules and resources.

Conclusion and Forward Outlook

The drug awareness exhibition at Muscat Mall serves as a practical step in reinforcing drug prevention and recovery networks within the community. Looking ahead, officials said they will monitor engagement levels and coordinate follow-up activities, while observers should watch for expanded preventive programming in schools and enhanced referral pathways between health and law enforcement agencies.

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