The Argentina Football Association (AFA) and Prestige One Developments, a leading real estate developer in Dubai, have announced a new Regional Sponsorship Agreement. This historic collaboration marks Prestige One Developments as the first regional real estate sponsor for the Argentine National Football Team in the Middle East. The partnership will include joint campaigns and promotional activities featuring Argentine National Team players as brand ambassadors.
The agreement will see Prestige One Developments as the regional hosting real estate brand for AFA in the Middle East. The collaboration aims to capitalize on the strong fan base of the Argentine National Team in the region and unite two leading organizations with a shared passion for building legacies. The partnership will kick off with the Finalissima 2025 and the 2026 World Cup qualification, solidifying Prestige One Developments’ presence in the football world.
President of AFA, Claudio Fabian Tapia, expressed his delight at welcoming Prestige One Developments as the first regional real estate sponsor for the Argentine Football Association. This milestone represents a significant achievement in AFA’s international expansion, providing new opportunities through Prestige One Developments’ offerings and services. The partnership reinforces AFA’s global leadership position and enhances their presence in the Middle East region.
Prestige One Developments CEO Ajmal Saifi emphasized the alignment of values between the two organizations. With a commitment to excellence and a focus on creating lasting legacies, Prestige One Developments saw AFA as the ideal partner with a prestigious history as FIFA World Cup champions. By uniting strengths, the collaboration aims to foster growth and success that resonates with football fans and real estate enthusiasts alike.
AFA’s chief commercial and marketing officer, Leandro Petersen, highlighted the strategic importance of the regional sponsorship with Prestige One Developments. The collaboration signifies AFA’s efforts to expand the AFA brand globally in markets such as Asia, America, Europe, the US, and the Middle East. By partnering with Prestige One Developments, AFA aims to develop commercial and marketing campaigns that increase brand presence and power in the Middle East market, particularly in Dubai.
Managing director of Prestige One Developments, Basma Al Badre, emphasized the global impact of the partnership with AFA. By sponsoring the Argentine Football Association, Prestige One Developments aims to celebrate excellence, expand its reach into new markets, and connect its vision with the distinguished reputation of one of the world’s most revered teams. The partnership serves as a strategic initiative to position Prestige One Developments at the intersection of global ambition and regional opportunity, inspiring growth and opening doors across the Middle East, GCC, and beyond.
