The Sultanate of Oman is showcasing its tourism industry at the Arabian Travel Market (ATM) 2024 in Dubai. The theme of this year’s event is “Empowering Innovation – Transforming Travel through Entrepreneurship”. Azzan Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, is leading Oman’s delegation at the 4-day event. The country is represented by 36 establishments from both the government and private sectors, including small and medium enterprises.
Oman’s participation in ATM 2024 is focused on exploring the latest developments in the travel and tourism industry. It provides an opportunity to connect with international companies and institutions to increase tourist numbers in Oman. A press conference was held during the event to outline the activities of the upcoming Dhofar Khareef (monsoon season) 2024. The event is set to last for 90 days from 20 June to 20 September 2024 and will feature international events, including the First Dhofar International Theatre Festival.
The Dhofar Municipality plans to rotate events at its sites rather than repeat them for more than two years. Atteen Square will continue to be a focal point for tourism events. The Sultanate of Oman’s pavilion at the exhibition features various organizations and companies, including Dhofar Municipality, Oman Tourism Development Company (Omran), Oman Airports Company, and the national travel operator VisitOman. Products from Oman Botanical Garden, Oman Across the Ages Museum, the National Museum, Oman Chamber of Commerce and Industry in Musandam Governorate, and other tourism and hotel establishments are also showcased at the pavilion.
During the Arabian Travel Market (ATM) 2024 in Dubai, the Sultanate of Oman is participating with the aim of exploring new developments in the travel and tourism sector and to establish connections with international companies and institutions. The event provides an opportunity to promote Oman as a tourist destination and seek collaborations to increase visitor numbers to the country. The upcoming Dhofar Khareef 2024 is set to focus on international events, with the First Dhofar International Theatre Festival among the highlights. The Dhofar Municipality plans to rotate events at its sites and continue to use Atteen Square for tourism events.
Oman’s pavilion at the exhibition hosts various government and private sector establishments, including Dhofar Municipality, Arab Tourism Organization, Oman Tourism Development Company (Omran), Oman Airports Company, and the national travel operator VisitOman. Products from Oman Botanical Garden, Oman Across the Ages Museum, the National Museum, Oman Chamber of Commerce and Industry in Musandam Governorate, and other tourism and hotel companies are also on display. The participation of Oman in ATM 2024 aims to showcase the country’s diverse tourism offerings and attract more visitors through collaboration and innovation in the travel and tourism sector.
In summary, the Sultanate of Oman’s participation in the Arabian Travel Market (ATM) 2024 in Dubai is aimed at promoting the country as a tourist destination, exploring new developments in the industry, and seeking collaborations with international companies and institutions. The upcoming Dhofar Khareef 2024 will focus on international events, and the Dhofar Municipality plans to rotate events at its sites for increased variety. Oman’s pavilion at the exhibition features a range of organizations and companies showcasing the country’s tourism products and offerings, highlighting Oman’s commitment to innovation and growth in the travel and tourism sector.
