Panda Saudi has entered into a strategic partnership with the Saudi Company for Artificial Intelligence (SCAI) and Faden Media to revolutionize advertising within its retail stores. The collaboration aims to integrate advanced AI technologies and data analysis into advertising strategies to enhance the shopping experience for customers and provide brands with deeper insights into consumer behavior. The agreement was signed at the Savola Group headquarters in Jeddah, in the presence of key executives from all three companies. This partnership signifies a new era of cooperation and innovation in the retail sector, with a focus on achieving groundbreaking milestones.
Dr. Bander Hamooh, CEO of Panda, highlighted the significance of the partnership in enhancing the shopping experience for customers and improving service standards. By combining expertise in AI and commercial advertising, the collaboration aims to deliver an intelligent and integrated shopping experience tailored to each shopper’s personal preferences. This initiative is part of Panda’s strategic plan to solidify its leadership in the retail sector by offering innovative solutions that elevate service standards and achieve excellence in the Kingdom.
Mubarak Alwadaani, Chief Commercial Officer at SCAI, expressed pride in the partnership with Panda and Faden Media, emphasizing the adoption of AI-driven advertising solutions to enhance customer engagement and deliver data-driven, measurable results. The collaboration aims to enrich the advertising experience in the retail sector and unlock unprecedented value through the integration of AI technologies. This partnership marks a pivotal moment in SCAI’s journey to harness AI-driven advertising solutions and revolutionize how companies connect with customers.
Mohamed Al Khereiji, CEO of AlArabia Outdoor Advertising Company, discussed the commitment to advancing the advertising industry and investing in data across the region, starting from Saudi Arabia. The partnership with Panda and SCAI aims to drive digital transformation in the advertising field and create a unique model that aligns with the latest advancements in media, advertising, and data investment. By integrating AI into commercial advertising across multiple sectors, including retail, the collaboration seeks to pave the way for significant advancements in AI-powered advertising solutions, elevating advertising in the market.
Hamad Alenizi, CEO of Faden Media, emphasized the long-standing partnership with Panda and the new phase of unprecedented digital innovation and development. The collaboration aims to create a transformative shift in advertising through AI in retail stores, providing specialized marketing solutions tailored to consumer preferences and behaviors. By offering brands added value in understanding customer needs and fulfilling their desires, the partnership aims to deliver a unique shopping experience that enhances customer satisfaction and engagement.
Overall, the strategic partnership between Panda, SCAI, and Faden Media represents a significant step toward elevating the in-store shopping experience through AI-based solutions. By integrating advanced technologies and data analysis into advertising strategies, the collaboration aims to deliver personalized services, boost customer satisfaction, and achieve excellence in the retail sector. This initiative marks a new era of cooperation and innovation in the industry, with a focus on revolutionizing advertising and enhancing the overall shopping experience for customers.
