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Gulf Press > Lifestyle > H&M teams up with Indian designer Anamika Khanna for Dubai collection – News
Lifestyle

H&M teams up with Indian designer Anamika Khanna for Dubai collection – News

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Last updated: 2024/08/13 at 12:41 PM
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H&M’s new collaboration with Indian designer Anamika Khanna is bringing an Indian touch to high street fashion in Dubai. The collection, set to launch in September at The Dubai Mall store and online, is expected to feature vibrant colors, intricate patterns, and hand-embroidered embellishments. For women, the line will include draped skirts, airy kaftans, and silk pajama ensembles with asymmetrical or high-low hemlines. Men can expect traditional cuts with graphic prints and cool motifs on sportswear.

Known for her dazzling adornments, Anamika Khanna’s collection will also feature intricate jewelry pieces like earrings, cuffs, and necklaces made from reclaimed metal locally in India. Based in Kolkata, Khanna is renowned for blending traditional Indian textiles and techniques with Western silhouettes and tailoring. She aims to showcase Indian fashion in a modern and global light through her collaboration with H&M.

In a statement, Khanna expressed her belief that Indian fashion often gets lost in translation when interpreted by the rest of the world. She sees this collaboration with H&M as an opportunity to make Indian fashion more wearable, contemporary, and globally appealing. With Dubai’s fashion-forward crowd, it’s no surprise that designers like Khanna are choosing to debut their collections in the city. The fusion of Indian and Western styles is sure to resonate with the diverse and stylish population of Dubai.

The collection is set to offer a fresh take on traditional Indian fashion, bringing a mix of cultural heritage and modern design elements to the forefront. Customers can look forward to a unique blend of Indian craftsmanship and contemporary silhouettes that cater to a global audience. Whether you’re a fan of bold colors and patterns or prefer more subtle and elegant designs, there’s something for everyone in this collaboration.

As Dubai continues to be a hub for fashion and style, incorporating elements from diverse cultures like India adds an exciting twist to the fashion scene. With the launch of the H&M x Anamika Khanna collection, fashion enthusiasts in Dubai can expect to see a fusion of traditional Indian craftsmanship with modern, trendy styles. Get ready to elevate your wardrobe with pieces that celebrate the rich heritage of Indian fashion while staying relevant in the contemporary fashion landscape. Whether you’re looking for statement jewelry pieces or stylish outfits, this collaboration promises to offer a fresh and innovative take on high street fashion in Dubai.

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News Room August 13, 2024
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