Hankook Tire & Technology, a global leading tire company, has recently launched an expanded range of high-performance electric vehicle (EV) tires, the ‘iON evo’ and ‘iON evo SUV’, following the successful introduction of the iON brand last year. These tires, available in sizes 18, 20, and 21 inches, are designed to provide a quiet, comfortable ride, enhanced fuel efficiency, and extended mileage, making them an excellent choice for Saudi EV owners. With the rise of high-quality EVs on the market, specially designed high-performance tires are essential to unlock their full driving potential. Hankook Tire has addressed this need with its ‘iON INNOVATIVE TECHNOLOGY’ system, ensuring outstanding grip, handling, and braking performance.
The iON tires also offer superior comfort and convenience, thanks to Hankook Tire’s advanced technologies such as ‘EV Grip Boost Technology’ and ‘i Sound Absorber’, which improve cornering stiffness by up to 10% and reduce interior noise by 18%. Additionally, these tires minimize rolling resistance, boosting fuel efficiency by up to 6%. The ‘ProDurable Compound’ of the iON tires, designed specifically for EVs, reduces wear and tear, resulting in up to 15% longer mileage and fewer replacements. The iON evo has already made a name for itself as a top product in the high-performance EV tire segment before its official launch in Saudi Arabia.
In 2023, the iON evo received exceptional evaluations in four categories – wet braking, dry braking, rolling resistance, and wet handling – during a test by Auto Bild, a prominent automotive magazine in Germany. This year, the iON evo won the prestigious ‘2024 Overall WhatTyre Tire of the Year’ and ‘Electric Car Tire of the Year’ awards from WhatTyre, a leading tire comparison website and news platform in the UK. The iON evo SUV also earned acclaim, receiving an ‘Exemplary’ rating in this year’s Auto Bild tire test for its excellent dynamics and balanced driving performance, making it the top choice among EV tires.
Hankook Tire is solidifying its position in the EV tire market through continuous innovation and technology development. As the official technical partner and tire supplier for the ABB FIA Formula E World Championship, Hankook Tire remains at the forefront of the electric vehicle market. In addition, the company has strengthened its position as a premium Original Equipment (OE) supplier for major electric vehicle models, including the Porsche Taycan, Audi e-tron GT and Q4 e-tron, BMW i4, and Volkswagen ID.4. The iON evo and iON evo SUV in various sizes are now available at Hankook Tire’s Bin Shihon Nationwide Branch and Autobox, with over 40 locations across Saudi Arabia.
In conclusion, Hankook Tire’s iON evo and iON evo SUV tires offer a winning combination of high performance, comfort, and fuel efficiency, making them an excellent choice for Saudi EV owners. The accolades received by these tires in prestigious tests and awards further solidify their status as top products in the high-performance EV tire segment. Hankook Tire’s commitment to innovation and technology development positions them as a leader in the EV tire market, supported by partnerships with the ABB FIA Formula E World Championship and major electric vehicle manufacturers. With the availability of the iON evo and iON evo SUV tires at various locations across Saudi Arabia, Hankook Tire continues to cater to the growing demand for high-quality EV tires in the region.
