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Gulf Press > Gulf News > Oman > Northern Sharqiya Municipality Launches 4th “Vibrant Purity” Campaign
Oman

Northern Sharqiya Municipality Launches 4th “Vibrant Purity” Campaign

Mohamed Mahmoud
Last updated: 2026/09/30 at 3:32 AM
Mohamed Mahmoud
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North Sharqiya Municipality Launches 2026 Public Cleaning Awareness Campaign

The North Sharqiya Municipality, represented by the Municipal Affairs Department in Al Qabil, has officially launched the fourth edition of its public cleaning awareness campaign for 2026, under the slogan “Partnership and Commitment for a Vibrant Clean Environment.” The campaign was inaugurated by His Excellency Sheikh Dr. Faisal bin Ali Al Zaydi, Wali of Al Qabil, in the presence of various officials and members of the municipal council.

This initiative is part of the ongoing efforts by the North Sharqiya Municipality to enhance community awareness regarding the importance of public cleanliness and environmental preservation. It aims to instill positive behaviors related to the aesthetic appearance of towns and villages. This year, the campaign will expand to cover several wilayas within North Sharqiya Governorate, promoting cooperation and the exchange of expertise among different sectors of society.

Community Engagement and Responsibilities

His Excellency Sheikh Dr. Faisal Al Zaydi emphasized the significance of promoting community awareness concerning environmental cleanliness and the shared responsibilities among institutions and community members. He praised the collective efforts made by the municipality, institutions, and individuals in executing the campaign.

“Maintaining cleanliness is a mark of civilization and a daily responsibility that everyone should partake in. It reflects the societal image of North Sharqiya and contributes to creating a clean and sustainable environment,” stated Al Zaydi. He stressed the importance of this campaign in enhancing positive practices and converting notions of cleanliness and environmental conservation into a longstanding cultural commitment.

Campaign Objectives and Strategies

According to Khalid bin Salem Al Muslahi, Director of the Municipality Department in Al Qabil, this year’s campaign builds upon last year’s successful initiative, dubbed “Al Qabil is Precious to Us.” That campaign saw widespread community engagement and significantly increased public awareness about the importance of maintaining public cleanliness.

Al Muslahi explained that collaboration with the community is one of the critical components for the success of municipal initiatives. The current campaign will broaden its scope to incorporate various wilayas in the North Sharqiya region, involving municipalities, government institutions, private organizations, and community members. The goal is to unify efforts and promote positive practices towards cleanliness and environmental stewardship. A focus will be placed on reducing the occurrence of littering and addressing the proper disposal of construction and demolition waste to mitigate their negative impacts on public health and the environment.

Municipal Council Support

Salem Al Maliki, a member of the municipal council, expressed that the council is committed to backing initiatives that promote better services and raise awareness about proper hygiene and environmental practices. He noted that the “Partnership and Commitment” slogan should evolve into an ongoing practice that the community can observe across various parts of the governorate.

Program Activities and Community Involvement

The campaign will feature a series of initiatives, service programs, awareness efforts, community activities, and competitions across North Sharqiya. This approach will broaden community participation, enhance the message of awareness, and affirm that achieving a vibrant clean environment relies on the sustainability of cooperation, the integration of roles, and the shared responsibilities of everyone in regard to the environment.

Looking Ahead: The Path to a Cleaner Future

As the campaign progresses, it is expected to generate greater community involvement and foster a culture of cleanliness within North Sharqiya. Moving forward, local authorities and community leaders will need to monitor the campaign’s progress and effectiveness in promoting sustainable practices. The next steps will involve evaluating the success of the outreach programs and community feedback, ensuring that the objectives of maintaining a clean environment are effectively met.

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