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Gulf Press > Gulf News > Oman > Launch of “Clean and Sustainable Governorate” Campaign in Al Mudhaibi
Oman

Launch of “Clean and Sustainable Governorate” Campaign in Al Mudhaibi

Mohamed Mahmoud
Last updated: 2026/09/17 at 3:05 AM
Mohamed Mahmoud
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Launch of the Public Cleanliness Campaign in Al Mudhaibi

This morning, a meeting took place in the office of the Governor of Al Mudhaibi to introduce the general cleanliness campaign organized by the Municipality of North Sharqiyah, themed “A Clean and Sustainable Governorate: Partnership and Commitment.” The initiative is under the auspices of Dr. Badr bin Saif Al Hatmi, Deputy Governor of Al Mudhaibi.

The meeting aimed to outline the objectives of the campaign, its implementation process, and explore avenues for cooperation and coordination among various entities and community members. The ultimate goal is to elevate public cleanliness standards, improve urban aesthetics, reduce visual pollution, and enhance community responsibility in preserving the environment and public facilities.

Key Objectives of the Cleanliness Campaign

Dr. Badr bin Saif Al Hatmi emphasized the necessity for collective efforts and support for municipal initiatives that aim to protect cleanliness and the environment. He pointed out that achieving the campaign’s goals relies heavily on collaboration among diverse institutions and active community participation. Musa bin Mohammed Al Mahrouqi, the Director of the Municipality of North Sharqiyah in Al Mudhaibi, echoed these sentiments, stating that the success of the campaign depends on the solidarity of all stakeholders and enhanced cooperation between government sectors, the private sector, and the community.

Additionally, Al Mahrouqi underscored the importance of disposing of waste appropriately in designated areas, avoiding littering in public spaces, along roadsides, and residential neighborhoods. He also highlighted the need to refrain from disposing of construction debris near waste collection centers and to adhere to approved transport and disposal methods for such materials.

Community Involvement in Environmental Preservation

Dr. Zubaida bint Salem Al Shaidhani, Director of Administrative and Financial Affairs at the Municipality of North Sharqiyah, delivered a speech discussing the significance of the campaign and its core objectives. She elaborated on the collaborative efforts required to enhance public cleanliness and sustain the urban landscape. Furthermore, she reviewed the role of the North Sharqiyah Governorate Office in backing the campaign and fostering partnerships with various governmental, civil, and private sectors to unify efforts and ensure their success.

Dr. Al Shaidhani also touched upon critical aspects related to the campaign and its execution methods. She stressed the importance of community involvement and the participation of relevant entities to make this initiative a triumph. She responded to inquiries from attendees and discussed numerous topics, observations, and suggestions to fortify communication and engagement with the campaign.

Implementation Overview and Expected Outcomes

Badriya bint Rashid Al Busaidi, Director of Health Affairs at the Municipality of North Sharqiyah, provided a detailed presentation on the comprehensive cleanliness campaign being conducted in the governorate’s states throughout September and October. The campaign aims to elevate cleanliness levels, eliminate debris, and eradicate visual pollution to enhance the urban landscape.

The campaign encompasses communities, neighborhoods, internal streets, vacant lots, public parks, schools, and mosques, as well as areas suffering from visual pollution. The activities planned for September include identifying priority locations, executing cleanliness initiatives, organizing workshops, and activating participation from sports and volunteer teams. October will focus on completing targeted areas, addressing observations, documenting results, and preparing a final report.

Field Efforts and Statistical Insights

Salem bin Said Al Rashdi, a health technician from the Municipality of North Sharqiyah, highlighted some of the field efforts undertaken by the department concerning cleanliness and the removal of visual pollution and construction debris. He indicated that a recent cleanup campaign in September 2024 targeted the areas of Al Fath, Al Qabil, Al Aineen, and Al Mudhaibi, resulting in a total of 79 shipments transported, including 17 shipments of waste and 62 shipments of construction debris and visual pollution.

Moreover, the September operations included opening 58 roads, cleaning 22 water sites, and transporting waste from five crossings, along with utilizing 40 shipments of sand and cleaning 208 meters of roads while transporting 30 shipments of compressed waste. In July, significant achievements were made in Al Zahib, Al Mudhaibi, and Al Rida, with a total of 420 tons transported, including 207 tons from Al Zahib, 128 tons from Al Mudhaibi, and 85 tons from Al Rida.

Looking Ahead: Continuous Improvement and Community Engagement

In conclusion, the cleanliness campaign by the Municipality of North Sharqiyah represents a collaborative endeavor that emphasizes the importance of community involvement and institutional partnership. Future steps will focus on maintaining momentum through effective engagement strategies and addressing any emerging challenges as the campaign advances. Readers should keep an eye on further updates regarding this initiative as it aims not only to beautify the region but also to instill a culture of sustainability and environmental stewardship among the residents of Al Mudhaibi and surrounding areas.

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