Haleon, a leading healthcare company, made a significant impact at this year’s Global Health Exhibition in Riyadh, Saudi Arabia. The company’s participation in the event demonstrated its commitment to the Kingdom’s health transformation and its focus on prevention, self-care, and health literacy.
At the exhibition, Darśana Nair, General Manager of Haleon Saudi Arabia, shared the company’s vision for a proactive preventive healthcare system, aligning with Saudi Arabia’s Health Sector Transformation program. Haleon’s expertise in consumer healthcare and oral care was showcased through its immersive booth and participation in the Medical Excellence Forum and Leadership Summit.
Haleon’s Approach to Healthcare
Haleon’s strategy is centered around empowering communities to take ownership of their health, particularly in preventive care and self-care. The company aims to address the issue of low health literacy by providing relatable, actionable, and culturally relevant information to the Saudi population.
One of the initiatives undertaken by Haleon is the Healthy Saudi Smile campaign, a large-scale oral health program aimed at improving oral hygiene across the Kingdom. The campaign provides people with the knowledge and resources to develop good oral health habits, thereby preventing diseases.
Digital Innovation
Haleon is also leveraging digital innovation to enhance healthcare outcomes in Saudi Arabia. The company’s PharmaConnect platform digitizes pharmacy engagement, making it easier for people to access advice and products. Additionally, the HealthPartner platform provides healthcare professionals with ongoing access to scientific insights and product knowledge, raising the standard of care throughout the country.
Furthermore, Haleon is committed to ensuring that its approach to health is inclusive and sustainable for all communities in the Kingdom. The company’s Healthy Saudi Smile campaign, for instance, reaches rural schools and clinics, creating educational resources in Arabic and tailored to different literacy levels.
Supporting Saudi Arabia’s Vision 2030
Haleon’s strategy is aligned with Saudi Arabia’s Vision 2030 goals, which place healthcare at the center of national transformation. The company’s focus on prevention, health literacy, and equitable access supports the Kingdom’s new approach to health. Haleon’s portfolio, with around 70% dedicated to over-the-counter consumer healthcare, reflects this alignment.
The company’s presence in Saudi Arabia is viewed as a strategic hub for regional growth, with Haleon aiming to build a model for health innovation, partnership, and impact that resonates across the Middle East and beyond.
As Haleon continues to work towards its goals, the company is expected to play a significant role in shaping the future of healthcare in Saudi Arabia. With its commitment to prevention, self-care, and health literacy, Haleon is poised to make a lasting impact on the Kingdom’s healthcare landscape. The next steps in the company’s journey will be worth watching, particularly in terms of its continued collaboration with government stakeholders, healthcare professionals, and local communities.
