The UAE has the roads, the desert and the coastline for almost any kind of ride, but finding every vehicle type from one brand is less common. Sharmax Motors, a motorcycle and powersports manufacturer, is trying to cover all the routes that are out there for discovery in the UAE.
The manufacturer is known for putting on- and off-road motorcycles, ATVs, UTVs, golf carts, and watercraft under one name, and it now has around 27 branches worldwide. In the UAE, it has showrooms in Dubai, Abu Dhabi and Sharjah, and this month it added its largest local showroom in Ras Al Khaimah, which combines sales with a dedicated service centre.
What Sharmax sells:
- On-road motorcycles, from commuter bikes to flagship cruisers
- Off-road motorcycles, including enduro and pit bikes
- ATVs for youth, adventure and professional riders
- Sports buggies for dune rides
- Golf carts for communities and resorts
- Watercraft and marine equipment
On-road motorcycles reach different riders
The road-bike range illustrates how Sharmax is widening its audience. A motorcycle bought for weekday journeys through Dubai serves a different purpose from one chosen for longer trips between emirates. The Sharmax range covers both, with several riding styles represented.
The GL touring series, for example, is built for longer journeys, such as highway rides between emirates. The RST naked-bike range includes motorcycles positioned for city use. The GP supersport series covers sport motorcycles for riders who want performance on the road. The RR cruisers emphasise comfort, both on city streets and on weekend trips. Compact scooters are made for short city trips, and larger maxi-scooters offer more space and comfort for longer rides.
Off-road motorcycles for spirited dune rides
In the off-road segment, Sharmax presents enduro and motocross bikes in the Sport and Power Max series, aimed at both hobby and professional riders. The Expert Pro lineup is built for professional riders who want a more competition-oriented machine. The brand also offers pit bikes, which are well suited to beginners, younger riders and practice sessions on private tracks.
A range like this allows the brand to serve riders at every stage, from a first trail ride to competitive racing, without sending them to another manufacturer as their skills grow.
ATVs for broader off-road routes
The Sharmax ATV range is divided into youth, 4×2 and professional models, which differ in engine size, suspension and drive modes.
For dune riders, the Cruiser Race 350 GX is the natural pick. It is a sport-oriented quad with responsive handling, made for fast, active runs over soft sand. The Force 650 suits riders who want to go further off the beaten track, across rough terrain and rocky desert tracks. At the top of the range, the Force 1100 EFI EPS is for experienced riders who want maximum power on the biggest dunes.
For utility riding, the Hammer 320 RX is the practical choice. It is a workhorse that handles farm tracks, camps and large properties during the week and still works for a weekend trail ride.
Riders who have outgrown a beginner machine but don’t need anything heavy-duty will also look at the Activator 280 RX, a mid-range step up for mixed use, from easy trails to light work.
Buggies add shared off-road experiences
Buggies sit between a quad bike and a full-size utility vehicle. They seat a driver and a passenger side by side and add safety features that an ATV lacks, such as seat belts and roll cages. That makes them a better fit for outings with family or friends, whether on desert routes or rough trails. The Sharmax catalogue offers basic, professional and youth models.
At the sporty end, the Jump 1100 2 Seater is a high-performance side-by-side for riders who want pace on sand. The Race 580 sits between a workhorse and a recreational off-roader, so it suits owners who also want a vehicle that can work. The XForce 1100 Sport tops the range, with an XForce 1100 Sport x4 above it. Younger riders are covered by the Junior series, including the Junior 200 PRO and Junior 250, so a family can start on the same brand.
Golf carts bring commercial buyers into view
Golf carts introduce a different purchasing decision: moving people around a property. Resorts, residential communities and private estates need vehicles for repeated journeys between entrances, accommodation and shared facilities.
Sharmax’s Country Club and 5000 ranges serve this part of the market through different seating configurations. Their presence gives the company products relevant to property operators as well as individual owners. For commercial buyers, local servicing and access to parts become part of the ownership calculation.
Marine products extend the range further
The Gulf’s coastline gives riders a second playground, and Sharmax has jet skis for different kinds of days on the water.
For an easy weekend outing along the coast, the GTI 130 is the relaxed choice, a recreational jet ski for riders who want fun without going all-out. Those who prefer a sportier ride, with a passenger or two on board, will look at the GTX 190, made for quick, lively runs in open water. The FX 190 is for longer outings, such as cruising along the shore of Ras Al Khaimah or Fujairah. Smaller and mid-sized models, including the GTI 170 and FX 130, cover the space in between.
For days out with family and friends, the brand also sells Stormline inflatable boats, and Mikatsu outboard motors for owners who already have a hull.
Backed up after the sale
Between the road bikes and scooters, the trail machines, quads, buggies, golf carts and jet skis, Sharmax now covers most of the ways people in the UAE like to spend their time outdoors. That breadth makes it easier to stay with one brand as your interests change, whether you start on a commuter bike and later add a quad for the desert, or buy a buggy for the family and a jet ski for the summer.
The after-sales side matters as much as the range. Every Sharmax vehicle comes with a three-year warranty, and the brand runs service centres alongside its showrooms in Dubai, Abu Dhabi, Sharjah and the new Ras Al Khaimah location, with spare parts available locally. For anyone who plans to ride hard in the sand and the heat, knowing that help is close by is a practical reason to choose a brand, not an extra.
