Generative AI has received overwhelmingly positive sentiment in the UAE, according to recent research by Boston Consulting Group (BCG). The study, titled “Consumers Know More About AI than Business Leaders Think,” highlights high consumer awareness and excitement about AI globally. The survey, which included 21,000 participants from 21 countries, focused on measuring awareness, usage, and sentiment towards AI and GenAI, as well as explored questions about AI in the workplace.
The findings show that consumers in the UAE have a profound appreciation for AI, surpassing many other regions. This reflects the region’s forward-thinking attitude towards technology and the need for responsible AI frameworks that address data privacy concerns. The high engagement levels in the UAE emphasize the importance of fostering a positive outlook towards AI while addressing the accompanying concerns.
Globally, over 80% of survey participants are aware of GenAI, with a quarter actively using it. Younger individuals under 35 show higher engagement compared to those over 35, with 86% awareness and 32% usage. In the UAE, 91% of consumers are familiar with GenAI, and 34% use these technologies. Emotions towards AI are mixed, with 37% excited, 46% conflicted, and 17% concerned.
Governments like the UAE are actively involved in AI engagement, with initiatives like the Falcon 2 AI model contributing to the country’s position at the forefront of AI development. The region’s commitment to integrating AI across industries is evident, showcasing a readiness to embrace the potential of AI at all business levels.
In the UAE, 67% of employees are excited about GenAI’s potential to enhance their work environment, with only 13% expressing concerns. This positive sentiment highlights a dynamic workforce that views AI as a tool for innovation and efficiency. Business leaders must focus on people, process changes, and technological implementation to leverage AI’s potential effectively.
The BCG report offers recommendations for leaders to successfully leverage GenAI. These include emphasizing transparency and balanced sales, piloting new ideas in receptive markets, reassuring customers before scaling AI applications, and focusing on change management and people-related processes. Trust is crucial in AI adoption, and leaders must navigate consumer and employee concerns while capitalizing on market opportunities.
