The Roads and Transport Authority (RTA) in Dubai announced that their digital channels have generated a total of Dh3.7 billion, with 821 million digital transactions in 2023. This marked a 16.8% growth in revenue compared to 2022. The increase in transaction volume was driven by a 29% rise in transactions via smart apps, with 15.29 million transactions recorded. The S’hail app facilitated 18 million journeys, reflecting a phenomenal growth in the number of transactions, users, and revenue streams through RTA’s digital channels.
In 2023, the real-time happiness indicator across RTA’s apps exceeded 95%, showcasing a 2% improvement over the previous year. The number of registered users on RTA’s digital service channels reached 1.404 million, representing a 20% increase compared to 2022. RTA’s apps were installed 3.056 million times from app stores in an effort to provide seamless and integrated services that enhance digital quality of life and customer experiences.
Earlier this year, RTA updated the RTA Dubai app to create a unified platform for its services, simplifying transportation services and consolidating them into one screen for easy navigation. The updated app includes an AI-powered parking prediction feature, NFC-based nol top-up service, and an upgraded version of the Mahboob Chatbot powered by ChatGPT technology. In addition, 30 new smart kiosks were distributed across customer happiness centres and service provider locations, generating revenues of over Dh309 million in 2023.
An updated version of the S’hail app was also launched, offering new services such as activating bicycle and e-scooter lanes, displaying taxi stand locations, and providing event information in coordination with the Department of Economy and Tourism. The Dubai Drive app introduced a vehicle plate transfer service and enabled login through UAE Pass, making access to services smooth and secure. In total, 63 new services were launched as part of RTA’s 360 Services initiative, including fine payments, marine transport rentals, and commercial shop rentals.
On the joint digital channels with the Dubai Government, RTA developed two experiences under the “City Experiences” initiative on the Dubai Now app. These experiences included the Vehicle Driving Experience and Vehicle Registration Renewal Experience. RTA also integrated its services with private insurance providers on the Dubai Now app to offer customers a seamless experience. Additionally, 11 services were developed within the Emirati Package under the Higher Committee for Development and Citizens Affairs, along with seven services on the Dubai Now app as part of the 360 Services plan for joint channels.
