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Gulf Press > Gulf News > Kuwait > Wyay Bank, Hena Platform, AUK Unite for Youth Mental Health Awareness
Kuwait

Wyay Bank, Hena Platform, AUK Unite for Youth Mental Health Awareness

Mohamed Mahmoud
Last updated: 2026/10/27 at 11:46 AM
Mohamed Mahmoud
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Promoting Mental Health Awareness Among Kuwaiti Youth

In a significant move to support and empower Kuwaiti youth, the Bank of “Wayi” has joined forces with the mental health service platform “Huna” and the American University of Kuwait (AUK) to launch an initiative aimed at raising awareness about mental health among students. This campaign provides a safe space for dialogue and support within the university campus, emphasizing the bank’s ongoing commitment to the welfare of young people.

This initiative underscores the role of Bank of Wayi as a true partner to the youth, extending beyond innovative digital banking services. It aims to address the psychological and social challenges faced by students during their educational journey. The program centers around the concept that prioritizing mental health and seeking support when needed are courageous and responsible steps towards self-care.

Collaboration to Foster a Supportive Campus Environment

The initiative exemplifies the effective collaboration between private sector entities, specialized institutions, and academic organizations. By teaming up with Huna and AUK, Bank of Wayi pursues common goals to create a more aware and supportive university environment for students. Throughout the initiative, students engaged in interactive activities designed to communicate in innovative ways. One notable feature included an interactive awareness message system that allowed students to select a mental health topic or challenge they were facing, resulting in a tailored supportive message based on their unique needs and experiences.

Moreover, the event offered various activities aimed at spreading positive and motivating messages that highlight the importance of self-care. The presence of a specialized team from Huna facilitated direct guidance and support for students, addressing their inquiries related to mental health and showcasing the available resources and services for those requiring assistance.

Bank of Wayi’s Commitment to Community Responsibility

Fahad Al-Sharrah, the communication director at Bank of Wayi, commented on the initiative stating, “We believe our role as a partner to youth goes beyond banking services to encompass support in various aspects of their lives. This partnership with Huna and AUK aims to center mental health in our discussions, affirming to students that addressing psychological challenges and seeking help is normal and healthy. We aspire for this initiative to foster more open dialogues and promote a culture of support and understanding within the university community, positively impacting our youth.”

This endeavor falls under Bank of Wayi’s continuous efforts in social responsibility, focusing on truly understanding the needs of youth and accompanying them throughout different life stages. The bank’s programs and initiatives are designed to enhance their quality of life and empower them to achieve their aspirations.

Future Prospects and Initiatives

As mental health becomes an increasingly critical topic in educational settings, initiatives like this highlight a growing recognition of its importance. Future programs may further expand on mental health topics, offering workshops, resources, and support networks for students, ensuring they have the tools needed to navigate both personal and academic challenges effectively.

Looking ahead, the Bank of Wayi plans to build on this initiative’s success by further engaging with students and creating additional opportunities for mental health education and support. Observers should anticipate upcoming projects that align with these goals, enhancing the overall wellbeing of the Kuwaiti youth community.

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