The European Commission has launched an investigation into Google’s search practices, focusing on whether the tech giant is unfairly demoting news sites in its search results. The probe, announced on November 13, 2025, will examine Google’s “site reputation abuse policy” and its impact on news publishers. This policy, introduced in March 2024, aims to combat spam by demoting sites that host manipulative content.
The Commission has expressed concerns that Google may be applying this policy in a way that discriminates against news organisations, potentially leading to a loss of revenue and visibility for these businesses. According to the Commission, news sites often carry third-party promotional content, which may be triggering Google’s demotion policy.
Google’s Search Practices Under Scrutiny
The investigation will focus on whether Google’s practices comply with the EU’s Digital Markets Act (DMA), which requires digital gatekeepers to ensure fair and non-discriminatory access for business users. Google’s parent company, Alphabet, could face fines of up to 10% of its annual worldwide turnover if found in breach of the DMA’s rules. The DMA is a key regulation aimed at addressing the market dominance of large tech companies.
Google has responded to the investigation, with its Chief Scientist for Search, Pandu Nayak, describing the probe as “misguided” and warning that it could harm European users. The company argues that its policy is necessary to prevent manipulative tactics that can compromise the integrity of its search results. However, the Commission remains concerned that Google’s practices may be having an unintended impact on news publishers.
Impact on News Publishers
The investigation is expected to examine the effects of Google’s policy on news sites, including any potential loss of revenue or visibility. News organisations often rely on search traffic to drive readership, and a reduction in their visibility could have significant implications for their business models. According to a complaint filed by the Italian newspaper federation FIEG, Google’s AI-generated summaries, known as AI Overviews, have already led to a sharp drop in search traffic for news sites.
The Commission’s probe is not directly addressing AI Overviews, but it may consider the broader implications of Google’s search practices on news publishers. The investigation is expected to conclude within 12 months, and its findings could have significant implications for Google and the wider digital landscape. For more information on the Digital Markets Act, visit the European Commission’s website.
What’s Next
As the investigation progresses, stakeholders will be watching closely to see how Google responds to the Commission’s concerns. The outcome could have significant implications for the company’s search practices and its relationships with news publishers. Meanwhile, other tech giants may also be impacted by the EU’s regulatory efforts, as the bloc continues to push for greater transparency and accountability in the digital sector.
The Commission’s action demonstrates its commitment to enforcing the DMA and ensuring that digital gatekeepers comply with the rules. As the digital landscape continues to evolve, it is likely that we will see further regulatory developments aimed at promoting fair competition and protecting consumers. For context on the broader regulatory landscape, see the OECD’s work on digital markets and competition.
