Al Islami Foods, a renowned provider of halal poultry, meat, and snacking products, recently introduced its new brand positioning that reflects the essence of Emirati culture and the legacy of its founder, Haj Saeed Lootah. The repositioning is inspired by core values such as innovation, youth, education, women, love, and fraternity, with a central belief that ‘Food is a Blessing.’ This move signifies a significant milestone for Al Islami as it reiterates its dedication to delivering delicious, halal food that emphasizes purity and safety.
Saleh Abdullah Lootah, Managing Director of Al Islami Foods, highlighted that the new brand positioning goes beyond a visual refresh, emphasizing that it embodies the company’s soul. He expressed that food is a universal connector that brings people together and feeds both the body and spirit. By aligning the brand with the founder’s values, Al Islami is honoring its heritage while also paving the way for innovative advancements in halal food production to reach global communities.
As a pioneer in the halal food industry, Al Islami remains committed to innovation and excellence in its product offerings. The company has solidified its position as one of the top halal brands globally, achieving certification as one of the top 5 halal products companies in the Organization of Islamic Cooperation (OIC) in 2023 and being honored as the iHalal Brand of the Year in 2021. This recognition underscores Al Islami’s dedication to maintaining high standards and providing exceptional halal products.
In addition to delivering high-quality products, Al Islami is actively involved in giving back to the community through various initiatives focused on promoting health, well-being, and sustainability. The company places a strong emphasis on empowering youth, supporting education, and fostering a sense of brotherhood among its customers and employees. With this renewed focus on the blessing of food, Emirati heritage, and the founder’s values, Al Islami Foods aims to enhance its global leadership in offering a diverse range of nutritious halal food products.
With a rich history spanning five decades, Al Islami Foods is an Emirati brand with a global footprint that embodies principles of quality and innovation. Recognized as a top halal brand globally, the company has achieved a prominent ranking among the Top 5 Halal Products Companies in the Organization of Islamic Cooperation (OIC) in 2023 and received the esteemed title of iHalal Brand of the Year in 2021. Through its commitment to excellence, community engagement, and respect for tradition, Al Islami Foods continues to strengthen its position as a leader in the halal food industry.
