GROHE, a prominent global brand for bathroom solutions and kitchen fittings, is set to launch its first-ever nationwide tour in Saudi Arabia. As part of LIXIL, GROHE has been at the forefront of revolutionizing water usage in homes and commercial spaces. The upcoming mobile showroom tour, called the “GROHE Pro Tour,” will showcase the brand’s latest innovations in key cities across the Kingdom, aligning with Saudi Vision 2030.
Saudi Vision 2030, which focuses on economic diversification and development in key sectors like construction and manufacturing, emphasizes sustainability and innovation. GROHE’s participation in the local market supports these priorities by offering top-notch bathroom solutions and kitchen fittings that enhance living standards and contribute to the growth of Saudi Arabia’s construction and manufacturing sectors.
Starting on October 1st, the “GROHE Pro Tour” will provide attendees with the opportunity to explore an array of integrated products. From cutting-edge faucets to showers and concealed cisterns, visitors will be able to interact with GROHE’s best-in-class products firsthand. The primary goal of the tour is to showcase GROHE’s product excellence and commitment to customer satisfaction throughout Saudi Arabia, with scheduled stops in various cities including Jazan, Abha, Madinah, Tabuk, Qassim, Dammam, and Al Ahsa.
This mobile showroom tour is particularly significant for GROHE’s expansion in the region, coinciding with the brand’s recent launch of its first manufacturing facility in Saudi Arabia. Located in Dammam and established in partnership with Zamil Plastic Industries Co., this facility spans over 26,000 square meters and employs over 200 local staff. It plays a crucial role in the production of GROHE’s concealed cisterns, further solidifying the brand’s presence and commitment to the Saudi market.
