NutriCal, founded by Soniya Ashar, began as a humble restaurant calorie calculator but has since evolved into a comprehensive B2B solution that addresses the need for transparency, traceability, and safety in food options. Today, NutriCal caters to a diverse clientele, offering tools for nutrition analysis, recipe costing, digital menus, and more. The platform helps businesses navigate regulatory requirements and meet consumer expectations for safer and informed food choices.
The journey of NutriCal started with a realization of the lack of information and transparency from food brands, leading to health issues among consumers. This prompted the creation of NutriCal to provide comprehensive food intelligence solutions to bridge the gap in the market. The platform benefits both consumers and businesses within the food industry by simplifying compliance, reducing costs, and promoting sustainability, nutrition, and food safety initiatives.
The global food tech industry is rapidly growing, with projections showing a compound annual growth rate of around 9.7%. NutriCal’s future plans include expansion and innovation, with a focus on sustainability and environmental responsibility. The company has introduced advanced features like a carbon footprint calculator to help businesses display eco-friendly information on their packaging. NutriCal is also expanding globally to bring their innovative solutions to a wider audience.
To stay ahead of emerging trends and technologies in the food tech industry, NutriCal closely monitors global developments and utilizes advanced analytics and machine learning to provide clients with the tools and insights they need to remain competitive. The platform has formed strategic partnerships with over 300 F&B outlets, including prominent names like Tasha’s and IHG, to enhance transparency and provide consumers with accurate nutritional information. NutriCal is committed to leveraging technology and collaboration to empower businesses and consumers in making informed decisions about food safety, nutrition, and sustainability.
