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Gulf Press > Gulf > Zain drives Kuwait’s digital agenda through technology partnerships
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Zain drives Kuwait’s digital agenda through technology partnerships

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Last updated: 2025/11/27 at 8:03 AM
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Kuwait is actively charting a course towards a digitally empowered future, and recent events signify accelerating progress. Zain Kuwait’s sponsorship of the SAP Business Suite Innovation Day, themed “Kuwait’s Digital Future: Driven by Connected Applications, Data and AI,” underscores the company’s dedication to being a leading force in this digital transformation. The event drew together influential figures from Kuwait’s public and private sectors, solidifying its position as a key gathering for technological advancement within the nation.

Zain Kuwait Champions Digital Advancement at SAP Innovation Day

The SAP Business Suite Innovation Day was a significant event, attracting senior executives, decision-makers, and prominent industry experts. Zain Kuwait’s presence, marked by the participation of key leaders like Chief Enterprise Business Officer Hamad Al-Marzouq, Chief Technology Officer Daaij Al-Oud, and Chief Corporate Affairs and Relations Officer Waleed Al-Khashti, demonstrated their commitment to Kuwait’s technological evolution. The opening ceremony was especially noteworthy, held under the distinguished patronage of Minister of State for Communications Affairs Omar Al-Omar, alongside Ambassador of the Federal Republic of Germany to Kuwait Hans-Christian Freiherr von Reibnitz and Undersecretary of the Ministry of Finance Aseel Al-Munaifi.

This high-level attendance highlights the importance placed on leveraging technology for national progress. Sundus Boushahri, Country Managing Director at SAP Kuwait, also played a key role, further cementing the partnership between the two organizations. A poignant moment occurred when Minister Al-Omar, Ambassador Reibnitz, and Boushahri honored Al-Marzouq in recognition of Zain’s crucial support for the event.

A History of Pioneering Digital Initiatives in Kuwait

Zain’s commitment extends beyond mere sponsorship. The company has a long-standing track record of collaborative digital transformation projects that have laid the groundwork for Kuwait’s modernization. A prime example is the strategic partnership with the Ministry of Electricity, Water, and Renewable Energy, initiated in 2017, to roll out smart meter infrastructure. This project was a landmark moment, representing one of the earliest and most impactful digital transformation initiatives in Kuwait.

Leveraging Cloud Solutions and AI

Zain Kuwait understands that a truly digital future hinges on access to robust cloud solutions and the intelligent application of data and Artificial Intelligence (AI). Therefore, they actively facilitate the adoption of these technologies within Kuwaiti institutions. By partnering with global tech leaders like SAP, they provide the tools and expertise necessary for organizations to streamline operations, enhance customer engagement, and drive innovation. The focus is on building resilient, scalable, and secure platforms which can accommodate growing data volumes and complex computational needs.

This collaborative approach allows organizations across various sectors to move away from legacy systems and embrace the agility and efficiency of modern digital infrastructure.

Driving the New Kuwait Vision 2035

Zain Kuwait’s efforts are tightly aligned with the ambitious goals of the New Kuwait Vision 2035. This national development plan aims to position Kuwait as a regional and global hub, driven by a diversified, knowledge-based economy. The success of this vision undeniably relies on the widespread adoption of digital transformation technologies.

The Innovation Day itself focused heavily on anticipating how connected applications, data analytics, and AI will shape Kuwait’s future. Keynotes, panel discussions, and insightful presentations explored the practical applications of these technologies across various industries, illustrating how they can unlock new opportunities and address existing challenges. Participants were encouraged to think strategically about how to best harness the power of technology to remain competitive in a rapidly changing world, focusing on areas like data-driven decision-making and intelligent automation.

Zain’s Role as a Key Digital Partner

Zain Kuwait isn’t simply a service provider; it’s actively building an integrated ecosystem that connects enterprise applications, data sources, and AI capabilities. This ecosystem is not limited to technological infrastructure. It also involves fostering collaboration, knowledge sharing, and skills development within the Kuwaiti tech community.

The company consistently emphasizes its commitment to serving as a vital digital partner for both the public and private sectors, offering cutting-edge infrastructure and expertise to facilitate a smoother, more effective transition towards a digital economy. The event served as a potent reminder of Zain’s central role in enabling this transition and strengthening Kuwait’s position as a regional leader in digital technologies. Furthermore, the engagement with SAP is a crucial component of their wider strategy to bring world-class solutions to the Kuwaiti market.

In conclusion, the SAP Business Suite Innovation Day, powerfully supported by Zain Kuwait, served as a pivotal moment in Kuwait’s ongoing digital transformation journey. The event fostered critical dialogue, showcased innovative solutions, and reinforced the commitment of key players to building a forward-looking, digitally enabled nation aligned with the New Kuwait Vision 2035. To learn more about Zain Kuwait’s digital initiatives and partnerships, explore their website and stay connected with their latest announcements. The future of Kuwait is undoubtedly digital, and Zain is actively helping to build it.

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News Room November 27, 2025
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