Omorfia Group, a beauty anchor majority owned by Multiply Group, has recently acquired 100% ownership of The Grooming Company Holding (TGCH), a premier provider of salon and beauty services in the UAE. This acquisition includes 47 owned and operated salons and 15 franchises totaling 62 locations across 5 countries. The main brands under the TGCH portfolio include N.BAR, 1847, and Sisters Beauty Lounge, catering to both male and female clientele. In addition, Wellbe Trading, a subsidiary of TGCH, serves as the exclusive distributor of high-end beauty products to TGCH and other salons across the GCC.
With an annual customer base exceeding 120,000, this acquisition solidifies Omorfia Group’s leadership position in the GCC and MENA beauty sector, boasting a combined network of 132 owned and operated salons across five key geographies. Post transaction, Omorfia Group plans to expand its footprint in existing markets across GCC and the MENA region through organic expansion across all brands and strategic partnerships globally. Samia Bouazza, Group CEO and Managing Director of Multiply Group, expressed her excitement over the transaction and the opportunity to establish a dominant beauty services platform.
Faris Suhail Al Yabhouni Al Dhaheri, Group CEO and Managing Director of Omorfia Group, highlighted the unique opportunity this partnership offers to synergize operational capabilities, leverage expertise, and diversify offerings to resonate with a broader spectrum of customers. By aligning goals and resources strategically, the company aims to capitalize on market opportunities and drive sustainable growth while maintaining a commitment to delivering unparalleled service excellence. Vincenzo Minore, Group CEO of the Grooming Company Holding, also expressed gratitude for the mentorship and stewardship provided by CedarBridge and the efforts of the TGCH team in establishing a recognized global brand.
Overall, this acquisition signifies an important strategic move for Omorfia Group, solidifying its position as a leading player in the beauty sector and opening up new opportunities for growth and expansion. With a strong presence in the GCC and MENA region, Omorfia Group is poised to capitalize on market trends and deliver exceptional value to shareholders and customers. As the company continues to navigate this exciting chapter of strategic partnership and expansion, its dedication to innovation and customer-centricity remains steadfast, ensuring a bright future in the competitive beauty industry.
