Sedar Global Interiors recently announced assistance vouchers to help those affected by the recent floods in Dubai. Rami Selo, the Chief Operating Officer at Sedar Global, expressed their support for those in need of replacing window or wall coverings due to the floods. Additionally, two new locations have been opened in Tabuk, Saudi Arabia, and Dubai Festival Plaza, UAE, as part of the brand’s expansion plans in the MENA region.
The new store in Dubai Festival Plaza offers shoppers access to unique design options, including upholstery lines that were recently added to the Sedar UAE stores. With over 30 outposts across 11 countries in the GCC, MENA regions, and other locations globally, customers will have a wide range of products to choose from, including blinds, curtains, wallpaper, folding doors, throw pillows, awnings, and home-automation products. The new locations aim to attract a wider, international audience, with a focus on millennials and Gen Z consumers.
The revitalization of existing Sedar stores in recent years has given them a more friendly and approachable visual identity, appealing to a broader customer base. The new locations feature interactive design spaces with technology to enhance consumer engagement. Sedar Global’s future plans include expanding their product lines to focus on sustainable designs and include upholstery fabrics to meet consumer demands.
Sedar Global’s e-commerce platform continues to evolve, offering a virtual store and a high-end shopping experience through immersive VR technology. Customers can now shop and organize room makeovers from their computer, with services such as virtual home consultations for measurements and styling consultancy. The brand’s collaboration with The Metropolitan Museum of Art – NY will also be available to shoppers in the summer of 2024, showcasing their commitment to partnering with world-renowned brands.
