Saudi-born, British-bred designer Somy Madani is preparing to showcase her latest collection, “Malikat,” at the Ham Polo Club during London Fashion Week. The collection draws inspiration from ancient Arabian Nabatean queens, blending Eastern opulence with Western modernity to create a unique fusion of cultural influences. Madani describes the collection as a celebration of traditional and contemporary aesthetics, featuring intricate embroidery, rich fabrics, bold colors, modern silhouettes, and innovative design techniques.
The unveiling of the “Malikat” collection at the Ham Polo Club promises to be a magical event, combining the excitement of a polo match with the elegance of couture fashion. Attendees can expect a captivating atmosphere, a choreographed runway show, live music, exquisite cuisine, and opportunities to connect with influential individuals. Madani sees showcasing her Saudi heritage in London as a personal passion and a professional mission, aiming to challenge stereotypes and introduce a fresh perspective on Middle Eastern fashion through her work.
Madani’s brand, Somy London, is known for balancing traditional elements with contemporary design, creating timeless pieces that tell stories and make a statement in the global fashion scene. As the founder of Somy Talents Academy, Madani is dedicated to nurturing young designers, providing mentorship, workshops, and industry connections to help them establish their own niche in the competitive fashion industry. Looking ahead, Madani aims to expand her brand’s global presence and bring her collections to new markets, including Saudi Arabia, focusing on sustainability and ethical luxury.
Madani’s journey in the fashion industry has taught her valuable lessons that she shares with aspiring designers: stay true to your vision, embrace your heritage, and build strong relationships. She believes that the fashion industry is not just about creating beautiful designs but also about telling a story and believing in oneself. The upcoming “Malikat” event is set to be a celebration of luxury, creativity, and heritage, marking a defining moment in Somy Madani’s illustrious career.
