Raghavendra Rathore is a renowned designer known for his impressive stature and iconic bandhgala outfits that have attracted celebrities like Matthew McConaughey, Shah Rukh Khan, Diljit Dosanjh, and Saif Ali Khan. Hailing from a lineage of trendsetters in Jodhpur, Rajasthan, Rathore’s interest in innovation and design stems from his family’s history in the fashion industry dating back over 800 years. Inspired by his desert roots, he believes in investing in ideas for the future rather than instant gratification.
Rathore’s fascination with tech and design has led him to explore the possibilities of incorporating artificial intelligence (AI) into his brand. He envisions creating products that combine local aesthetics with cutting-edge technology to enhance user experience. While he sees potential in utilizing AI for lifestyle products, he believes that adding tech gadgets to clothing may not be practical. As he transitions his brand towards lifestyle and away from traditional clothing, AI plays a crucial role in streamlining design processes.
The Indian fashion industry has seen significant growth in the past two decades, yet Rathore believes there is a lack of definition for Indian design on a global scale. He urges upcoming designers to explore and define what Indian design means to them, paving the way for a revolution in the industry. Rathore’s brand specializes in the timeless bandhgala outfit, known for its regal and upright posture. He emphasizes the importance of maintaining the integrity of the bandhgala while offering variations in colors and embroidery.
In the context of his clients in the UAE, Rathore appreciates the diversity in body types and aesthetics, allowing him to tailor his designs to different physiques. He acknowledges the unique requirements of clients in the region and strives to provide customized services to meet their needs. As technology continues to evolve, Rathore envisions utilizing AI to enhance the design and production processes, ultimately delivering a more efficient and personalized experience for customers. With a keen eye on the future of design and technology, Rathore’s brand is poised for further growth and innovation in the ever-changing fashion landscape.
