Qatar Tourism recently took part in ITB China 2024 in Shanghai to highlight the country as a top tourist destination and attract investments in the travel and tourism sectors. The event, which ran from May 27 to 29, featured discussions, networking events, and fruitful exchanges between industry professionals. Qatar Tourism led a delegation of 16 hospitality and travel partners at the B2B-exclusive trade show, which focuses on the Chinese travel market and brings together leading figures in the trade industry from around the world.
At the event, Omar Al Jaber, Acting Chief of the Tourism Development Sector at Qatar Tourism, emphasized the country’s recent developments, achievements, and advancements in the travel and tourism sectors. Qatar Tourism aims to enhance visitors’ tourism experience and attract investors through platforms like ITB China. It serves as a valuable opportunity to showcase Qatar’s offerings in the Chinese and international markets, as China is one of the priority source markets for Qatar Tourism.
ITB China also provides a platform to showcase Chinese travel market trends to stakeholders and investors worldwide. Earlier this year, Qatar Tourism participated in ITB Berlin 2024, where discussions were held on the ‘Double the Discovery’ initiative in collaboration with the Saudi Tourism Authority. This initiative aims to offer visitors the opportunity to explore cultural landmarks and historical sites in both Qatar and Saudi Arabia in a single trip. Qatar Tourism also discussed Stopover Packages in partnership with Qatar Airways for visitors with limited time to spend in Qatar.
The participation of Qatar Tourism at ITB China reflects the country’s commitment to enhancing its tourism offerings and attracting investment in the sector. Events like ITB China play a crucial role in promoting destinations and facilitating business opportunities within the travel and tourism industry. Qatar Tourism is dedicated to showcasing the best of the country to international markets and engaging with industry leaders to further enhance the Chinese tourism market in the coming years.
Overall, Qatar Tourism’s participation in ITB China 2024 highlights the country’s efforts to position itself as a leading tourist destination and attract investments in the travel and tourism sectors. By engaging with industry professionals and showcasing its offerings to the Chinese and international markets, Qatar Tourism aims to enhance visitors’ tourism experience and maximize business opportunities in the sector. With a focus on collaboration and innovation, Qatar Tourism continues to strengthen its efforts to promote tourism and attract visitors from around the world.