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Home » Coe says Netflix series will highlight the universal appeal of athletics in anticipation of the Paris Olympics
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Coe says Netflix series will highlight the universal appeal of athletics in anticipation of the Paris Olympics

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Last updated: 2024/05/04 at 2:42 PM
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Athletics as a sport has found itself, at times, struggling against the multitude of other sports and activities on offer. To bring the spotlight back to track and field, a Netflix series focusing on sprinters is set to air ahead of the Paris Olympics this summer. World Athletics President Sebastian Coe believes that this series will reveal the global appeal of the sport to a wider audience. With successful Netflix series showcasing other sports like Formula One, golf, and tennis, Coe hopes that the sprinting series will have a similar impact.

The Budapest world championships showcased athletes from 46 countries winning medals, and athletes from 75 countries securing top-eight places. This global representation in track and field sets it apart from other sports and highlights its truly global nature. Coe emphasizes that winning a track and field medal is statistically tougher than in any other sport, making it important to promote and give exposure to the athletes in the sport. The absence of a big-name crowd pleaser like Usain Bolt has been felt in athletics, but athletes like Noah Lyles are stepping up to shine in the spotlight.

Noah Lyles, the American sprinter who claimed treble world gold at Budapest, is one of the stars of the upcoming Netflix series. Lyles expresses excitement about the opportunity to tell his story and showcase the hard work that goes into being a professional athlete. Other athletes, like Italy’s Marcell Jacobs, also recognize the importance of showcasing the dedication and effort that athletes put into their craft. The series offers a glimpse into the lives of athletes off the track, highlighting their daily hard work and commitment.

Sebastian Coe believes that the Netflix series will showcase the extraordinary talent, diversity, and global nature of track and field. However, he acknowledges the challenges of retaining athletes in the sport, as they possess transferable skills that could lead them to other sports. Despite these challenges, plans are already underway for a second series using the Paris Olympics as a backdrop. Coe hopes that the series will bring recognition to the incredible talent present in track and field and attract more viewers to the sport.

The Netflix series not only aims to showcase the personalities and stories of individual athletes but also the overall beauty and spectacle of track and field as a sport. With the spotlight on sprinters, viewers will get a closer look at the passion, dedication, and talent that define these athletes. Coe is optimistic that the series will captivate audiences and highlight the unique appeal of track and field, ultimately drawing more attention and appreciation to the sport on a global scale. As the countdown to the Paris Olympics continues, the anticipation for the sprinters’ series grows, promising an exciting and captivating look into the world of athletics.

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News Room May 4, 2024
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