Choithrams, a well-known household name in the grocery retail industry, has recently announced the launch of a curated selection of products from the renowned UK brand, Sainsbury’s. This move further reinforces Choithrams’ dedication to providing customers with high-quality and diverse options, a commitment that has been a part of the brand since its establishment in 1993.
The Sainsbury’s range will be available both in Choithrams stores and online, giving customers in the UAE access to a variety of beloved British products. From snacks and canned foods to frozen items, confectionery, dairy, and ready meals, customers can enjoy a wide array of options. This addition showcases Choithrams’ ongoing effort to set the standard for grocery retail in the region, ensuring that every customer’s needs are catered to with care and excellence.
Rajiv Warrier, CEO of Choithrams GCC, highlighted the significance of this partnership, stating that the integration of Sainsbury’s products is a deliberate move to enhance the brand’s commitment to quality and variety. By partnering with a respected name like Sainsbury’s, Choithrams aims to meet the evolving demands of its customers and solidify its position as a forward-thinking market leader.
Mike Luck, CEO of Curatyx, a global food distribution specialist, expressed his excitement about working with Choithrams to expand the Sainsbury’s brand in the UAE. This launch not only showcases the strength of the Sainsbury’s brand on a global scale but also provides UAE customers with access to a wide range of products, including premium options like the Taste the Difference range, as well as specialty items like Free From and Organic products.
With a legacy of over 50 years in the retail and distribution sector, Choithrams has prioritized sustainability and technology in its operations. This strategic partnership with Sainsbury’s is yet another step in Choithrams’ journey towards enhancing the grocery shopping experience, offering unparalleled quality and convenience to customers both in-store and online. By continuously innovating and evolving, Choithrams aims to provide an exceptional shopping experience while meeting the diverse needs of its customers.
In conclusion, the collaboration between Choithrams and Sainsbury’s brings together two trusted names in the grocery industry to offer customers in the UAE a curated selection of UK’s finest products. This partnership not only showcases Choithrams’ commitment to quality and variety but also highlights its position as a market leader that prioritizes customer satisfaction. With a focus on sustainability and technology, Choithrams continues to elevate the grocery shopping experience, with the introduction of Sainsbury’s range being a significant milestone in this journey. Customers can now enjoy a wide range of British favorites right here in the UAE, further enhancing Choithrams’ reputation as a premier destination for high-quality grocery products.
