Bel Groupe’s Kiri products have gained immense popularity in the Middle East, particularly in dishes like cheesecakes and Sambusak during Ramadan. Chef Heyam Adelhadi, the Executive Chef of Bel Groupe, highlighted the region’s love for cooking with Kiri and the versatility it offers in various recipes.
Some of Bel’s top-selling products in the Middle East include Boursin with its unique taste and La Vache Qui Rit, also known as Laughing Cow, which is a favorite among both kids and adults. These products have established a strong presence in the culinary scene in the region.
Chef Heyam Adelhadi discussed her upcoming book, which showcases the versatility of the newly launched Kiri Professional Soft Cream Cheese, 1.5kg tub. The book features 10 recipes blending savory and sweet creations, showcasing the adaptability of Kiri Professional in Levantine and French fusion cuisines.
As the Executive Chef at Bel, Chef Heyam primarily works within the Out-of-Home segment, conducting workshops and events across the Middle East to showcase the versatility of Kiri Professional products. She collaborates with chefs, develops recipes, and provides guidance on incorporating Kiri into menus effectively.
Bel Groupe has exciting new launches in store, including a global collaboration with a renowned chef and new products in the pipeline. The company is also focusing on adopting sustainable solutions from sourcing to packaging and expanding its CSR initiatives in the region. Chef Heyam’s role involves business development, recipe creation, and collaboration with the R&D team to develop innovative products.
