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Gulf Press > Sports > QFA signs strategic partnership agreement with MediaPower to develop VAR technology system
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QFA signs strategic partnership agreement with MediaPower to develop VAR technology system

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Last updated: 2025/11/26 at 8:18 PM
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The Qatar Football Association (QFA) has announced a strategic partnership with MediaPower to significantly upgrade its Video Assistant Referee (VAR) system. The agreement, revealed on Wednesday, aims to bring Qatar’s refereeing technology in line with the latest international standards and establish the nation as a hub for regional development in the field. The partnership follows over a year of planning and technical evaluation.

The signing ceremony, held in Doha, was attended by prominent figures including Pierluigi Collina, Chairman of the FIFA Referees Committee, alongside QFA executives and members of the media. This collaboration underscores Qatar’s commitment to maintaining high standards in football officiating, particularly as it continues to host and bid for major international tournaments. The QFA anticipates the improvements will have a ripple effect throughout the continent.

Enhancing VAR Technology in Qatar

The QFA’s decision to partner with MediaPower reflects a growing global emphasis on the accuracy and efficiency of match officials. While VAR has become commonplace in top-tier football leagues and competitions, ongoing development is crucial to address concerns about implementation consistency and minimize disruptions to gameplay. According to the QFA, the partnership is designed to create a sustainable legacy for refereeing excellence.

A Long-Term Investment

This isn’t a quick fix, but rather a long-term investment in the future of Qatari football. The QFA stated the process began more than a year ago, indicating a deliberate and thorough approach to identifying the best technological solutions and training programs. Hani Taleb Ballan, a member of the QFA Executive Committee, highlighted the qualitative leap this partnership represents.

The specifics of the MediaPower technology weren’t detailed in the initial announcement, but industry sources suggest the company specializes in real-time video analysis and decision support systems. These systems often incorporate advanced algorithms and artificial intelligence to assist referees in identifying potential errors. This could include offside calls, penalty area incidents, and cases of mistaken identity.

Additionally, the partnership is expected to focus on improving the training and development of Qatari referees in the use of VAR. Effective implementation relies heavily on the skills and judgment of the officials operating the system. The QFA aims to create a comprehensive program that equips referees with the necessary expertise to make accurate and timely decisions.

The move comes as football governing bodies worldwide continue to refine VAR protocols. Recent discussions have centered on speeding up the review process and improving communication between the on-field referee and the VAR team. The QFA’s partnership with MediaPower appears to address these concerns by prioritizing both technological advancements and enhanced training for officials. The implementation of improved referee technology is a key focus for FIFA moving forward.

Meanwhile, Qatar’s ambition to become a regional center for football development extends beyond refereeing. The nation has invested heavily in infrastructure and training facilities, hosting the FIFA World Cup in 2022 and actively bidding for future events. This partnership with MediaPower is seen as another step in solidifying Qatar’s position as a leader in the sport. The country is also investing in football development programs for youth players.

The QFA has not yet released a detailed timeline for the full implementation of the upgraded VAR system. However, officials indicated that tangible results are expected in the near future, potentially coinciding with the next season of the Qatar Stars League. The success of the partnership will likely be measured by a reduction in controversial decisions and an overall improvement in the consistency of officiating. Further announcements regarding specific training schedules and technological deployments are anticipated in the coming months.

Looking ahead, the QFA will be closely monitoring the performance of the new VAR system and gathering feedback from referees, players, and coaches. The long-term goal is to create a model that can be replicated by other football associations in the region, fostering a culture of excellence in officiating and contributing to the overall growth of the sport. The impact on match officiating will be a key area to watch.

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News Room November 26, 2025
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