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Gulf Press > Business > Crafting the Future of Natural Stone: Charl Broummana’s Vision for Siom Marble
Business

Crafting the Future of Natural Stone: Charl Broummana’s Vision for Siom Marble

Mohamed Mahmoud
Last updated: 2025/11/26 at 4:25 PM
Mohamed Mahmoud
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Combining heritage techniques with advanced technology to elevate architecture across the Gulf

Siom Marble is now on a glorious path where the combination of old-world master craftsmanship and modern-day international standards and technological innovations is taking place under the leadership of CEO Charl Broummana. With Broummana’s strategic management, the company’s perception is changing for the better as the processing of natural stone is transformed into a delicate and sophisticated art that meets the highest architectural requirements in the region. Siom Marble’s power to uphold its tradition and, at the same time, to skillfully develop its skills through the artistically oriented approach and concern for efficiency of the latter is increased.

 

Starting as a modest family-run operation in a warehouse in Sharjah in 1990, Siom Marble has now become one of the most trusted suppliers of natural stone in the Gulf region. The company’s trustworthiness with top designers, consultants, and developers in the GCC is the result of its decades of skill, excellent material selection, and modern finishing techniques.

 

Broummana was the backbone in the reinterpretation of Siom Marble’s brand—moving the company from the status of a conventional stone dealer to a top-notch professional in the market with its unique stone solutions. The company buys directly from the most famous quarries in Italy, Turkey, Greece, Spain, Brazil, and other countries, and Siom Marble maintains unrivaled authenticity, consistency, and quality. Their global footprint has not only kept them among the major players in the region but also made them pioneers in such large-scale projects as Marsa Al Arab, the Royal Atlantis Residences, Dubai Hills, Saadiyat Lagoons, and the Khor Fakkan Roman Amphitheatre.

 

“Curating spaces is how we see ourselves,” states Broummana. “It is through every project that we get to mix the past with the future, presenting natural stone that sparks the imagination of the designers and delineates the character of the architecture throughout the area.” It’s this very principle that also leads to Siom Marble’s noteworthy presence in Sharjah, where it has been actively involved in the Quran Academy and other government-promoted projects that are revealing the emirate’s cultural richness.

 

One significant factor that contributes to Siom Marble’s success is the implementation of its entirely integrated business model. The company selects raw stones, controls the work, and finishes them all on its own by dealing directly with the quarry owners rather than through intermediaries. This method not only brings the companies and customers very close but also provides the customers with the benefits of superior reliability, consistency, and transparency in the case of luxury projects, where natural stone is the only option.

 

Siom Marble has a state-of-the-art manufacturing plant that covers 120,000 square feet, which is another advantage that adds to its advanced capabilities. The Italian technology and specialized machines are the main components of the factory. The company can do very complex jobs with great care and skill thanks to the modern CNC systems, the very accurate cutting waterjet, the five-axis milling machines, and the latest types of polishing machines. The production process is carried out through a number of phases like technical planning and site installation, and each phase is controlled by a project team that is assigned to the task in order to accomplish the goal of efficiency, precision, and timely delivery.

 

The company’s dedication to quality has brought it global recognition. Among the accolades bestowed upon Siom Marble, the most recently received are those from the Sharjah Government and the recognition from highly regarded clients, among whom are Dubai Holding and Five Palm Jumeirah.

 

Under the leadership of Charl Broummana, who is a visionary and a man with mastery of the trade for decades, Siom Marble is still carving out luxury stone craftsmanship in the Gulf. By combining traditional craftsmanship with modern technology, the company is regarded as a reliable partner to the architects, developers, and designers who wish to enhance their projects with the best quality natural stone available.

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Mohamed Mahmoud November 26, 2025
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