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Reading: Immortality startup Eternos nabs $10.3M, pivots to personal AI that sounds like you
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Gulf Press > Technology > Immortality startup Eternos nabs $10.3M, pivots to personal AI that sounds like you
Technology

Immortality startup Eternos nabs $10.3M, pivots to personal AI that sounds like you

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Last updated: 2025/11/12 at 1:45 PM
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Robert LoCascio, the founder of LivePerson, has launched a new startup, Uare.ai, which offers personalized AI models for professionals and creators. The company, previously known as Eternos, has raised $10.3 million in seed funding led by Mayfield and Boldstart Ventures. Uare.ai’s technology uses an individual’s data to create a unique AI model that captures their values, life story, and decision-making traits.

The startup’s Human Life Model (HLM) framework is designed to provide a more accurate and personalized representation of an individual, unlike general large language models (LLMs) that rely on broad datasets. According to LoCascio, this approach allows individuals to own and monetize their AI models, giving them more control over their digital presence.

Personalized AI for Professionals

Uare.ai’s vision is to provide a scaling tool for creators and professionals, allowing them to leverage their AI models to generate content, handle customer interactions, and execute projects. The platform is expected to launch later this year, enabling users to train their HLMs by responding to questions about their lives using text, voice, and video.

The process involves gathering a human life story, including facts about an individual’s profession and experiences. Uare.ai then blends these facts with the life story to create a personalized AI model. Unlike other chatbots, Uare.ai’s model will not rely on general LLMs to fill gaps in knowledge, instead saying “I don’t know” when it cannot answer a question.

Revenue Generation

Uare.ai plans to generate revenue through subscription fees or by taking a share of the revenue generated by customers who earn income from their digital twins. This approach is expected to provide a new stream of income for professionals and creators who leverage the platform.

The market for personalized AI is growing, with other startups like Delphi, backed by Sequoia, also developing personal AI models. However, Navin Chaddha, managing partner at Mayfield, believes Uare.ai stands out due to its focus on individual professionals and its experienced leadership under LoCascio.

Implications of Personalized AI

The development of personalized AI models like Uare.ai’s HLM raises important questions about the future of work and digital identity. As the technology advances, it is likely to have significant implications for professionals and creators who adopt it. The ability to own and monetize one’s AI model could provide new opportunities for income generation and career development.

However, it also raises concerns about the potential risks and challenges associated with creating and managing digital replicas. As the industry evolves, it will be important to watch how companies like Uare.ai address these issues and ensure that their technologies are used responsibly.

Uare.ai’s launch and funding mark an important step in the development of personalized AI. The company’s success will depend on its ability to deliver on its promises and navigate the complex issues surrounding digital identity and AI. As the platform launches later this year, it will be worth monitoring its progress and the impact it has on the industry.

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News Room November 12, 2025
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