Crypto: The Game, an interactive blockchain-based game, has been nominated for the 2024 Primetime Emmy Awards for outstanding emerging media programs, marking a significant milestone for blockchain entertainment. The game, which is similar to the popular show “Survivor,” has garnered attention for its unique gameplay and the opportunity for players to win cryptocurrency prizes. Should the game make it to the formal ballot when voting ends on June 24, it would signify a big step forward in terms of recognition for blockchain-based entertainment, particularly among mainstream audiences.
The Emmys website states that the interactive media categories honor nominees whose work demonstrates exceptional distinctiveness, inventiveness, and impact, while expanding the conventions of program format, content, audience interaction, and delivery. Other contenders for the official emerging media ballot include projects such as Jean-Michael Jarre’s Versailles 400, The Pirate Queen with Lucy Liu, and Doja Cat: The Scarlet Tour in VR. According to Crypto: The Game founder Dylan Abruscato, being placed on an Emmy ballot is a significant achievement, highlighting the growing importance of blockchain technology in the entertainment industry.
Built on the Base blockchain, Crypto: The Game immerses players into tribes and challenges them to compete against each other in a series of tasks to win cryptocurrency prizes. The game gained attention earlier this year when a player from Japan won $115,000 worth of Ethereum in the first season by prioritizing friendliness and compassion towards fellow contestants. The second season, which sold out in a record-breaking 13 minutes, saw a user known as player 733 take home $210,000 in Ethereum. The success of the game has attracted the attention of gaming giant Uniswap Labs, which recently acquired Crypto: The Game.
The acquisition by Uniswap Labs will allow the CTG team to continue their work on the highly anticipated Season 3 of the game. The team will also collaborate with Uniswap Labs to explore new onchain activations for the Uniswap community. Despite the acquisition, the official start date for Season 3 has yet to be announced. Uniswap Labs is excited to work with the CTG team to create new consumer crypto experiences and enhance the gameplay experience for players. The official Emmy ballot nominees are set to be announced on July 17, with the awards ceremony taking place on September 15 in Los Angeles, CA.
Overall, the recognition of Crypto: The Game on the Emmy Awards ballot signifies a major milestone for blockchain-based entertainment and highlights the increasing impact of blockchain technology in mainstream media. The game’s unique gameplay, cryptocurrency prizes, and innovative use of blockchain technology have set it apart as a standout contender in the emerging media category. With the support of Uniswap Labs and the growing interest in Season 3, Crypto: The Game is positioned to continue its success and expand its reach to a wider audience.
