IMG Worlds of Adventure, Dubai’s largest indoor theme and amusement park, recently participated in the KT UniExpo 2024. Rola Osseiran, the group head of marketing for IMG, highlighted the park’s community involvement and history of working with schools and universities from all over the seven Emirates. The aim of IMG’s participation in UniExpo 2024 was to increase cooperation with the educational sector, engaging with both students and faculty members.
As the second-largest theme park in a temperature-controlled environment worldwide, IMG Dubai can accommodate over 20,000 visitors daily. Through their participation in the KT UniExpo, IMG had the opportunity to directly communicate with students and enhance their collaboration with schools and universities. The park offers educational programs for schools and universities, providing both fun and educational experiences for students outside the classroom.
IMG Worlds of Adventure is not just about entertainment; it also focuses on education. Their specialized team has created programs such as “The Science Behind the Ride” to educate students about the physics and mechanics of the park’s rides. Osseiran mentioned that the park is preparing for a special summer in 2024, filled with fun activities and new adventures for its visitors. Overall, IMG’s presence at the Expo showcased their commitment to engaging with the educational community and promoting learning alongside entertainment.
The success of UniExpo 2024 was evident from the large number of visitors on the first day, allowing IMG Worlds of Adventure to connect with school and university management teams. Students expressed their excitement about visiting the park, with some identifying themselves as “Big Fans” of specific rides and zones. Through their involvement in the Expo, IMG was able to strengthen their relationship with the educational sector and encourage more students to experience the park’s offerings.
IMG’s presence at a fair primarily focused on education guidance and opportunities for students transitioning from school to college may seem unconventional at first. However, the park’s dedication to engaging with students and providing both fun and educational experiences aligns with the values of the educational community. By participating in UniExpo 2024, IMG showcased its commitment to fostering cooperation with schools and universities and enhancing the learning experiences of students through interactive programs and activities.
In conclusion, IMG Worlds of Adventure’s participation in the KT UniExpo 2024 highlighted their unique approach to combining entertainment and education. The park’s programs for schools and universities offer students the opportunity to learn about the science behind the rides while building teamwork and creating lasting memories. As IMG prepares for a special summer in 2024, filled with new adventures, they continue to reinforce their connection with the educational community and inspire students to explore the world of theme parks in a fun and educational way.
