Huawei has announced the launch of its new Pura Series smartphones, with the HUAWEI Pura 70 Ultra leading the pack as the #1 smartphone camera according to DXOMARK. The Pura Series represents a rebranding of the iconic P Series, focusing on purity and a fusion of fashion and technology. This phone stands out in a sea of similar devices with its unique design, standout camera features, and exceptional durability.
The HUAWEI Pura 70 Ultra features a Starry Pattern back panel, vegan leather finish, and a retractable Ultra Lighting pop-out camera with a 1-inch sensor and f/1.6 aperture. The larger sensor allows for better light-gathering capabilities, improved low-light performance, and stunning bokeh effects, while HUAWEI’s XD Fusion Pro image processing engine enhances the overall photo quality.
The Ultra Speed Snapshot feature on the Pura 70 Ultra enables users to capture fast-moving subjects with incredible clarity, freezing time and ensuring crisp foreground subjects with detailed backgrounds. For those who prefer macro photography, the phone offers the Ultra Lighting Macro Telephoto Camera with 35x magnification, allowing for highly detailed shots from just 5cm away.
In terms of durability, the Pura 70 Ultra features Crystal Armor Kunlun Glass, boosting scratch resistance by 300% and improving drop resistance. Additionally, the phone is equipped with 100W wired and 80W wireless HUAWEI SuperCharge technology, ensuring that users can stay charged without waiting around, making it perfect for all-day adventures.
The AppGallery experience has also been enhanced for HUAWEI Pura 70 Series users, providing a seamless and user-friendly platform to download essential apps like WhatsApp, Instagram, Facebook, Careem, YouTube, and Maps. The phones are available for pre-order in the UAE, with the Pura 70 Ultra priced at Dh5099, the Pura 70 Pro at Dh3999, and the Pura 70 at Dh2999, with gifts worth Dh898 included in the pre-order offer. Customers can pre-order from Huawei Experience Stores, the e-shop, and select retailers across the UAE starting from May 15th.
