Nongshim, a South Korean food company renowned for its instant noodles, recently sponsored the Dubai Esports and Games Festival 2024. The event, organized by the Dubai Festivals and Retail Establishment (DFRE), aims to bolster Dubai’s reputation as a global gaming hub. Nongshim’s participation in the festival highlights its dedication to engaging with the UAE community and showcasing its products to a diverse audience.
Established in 1965 by the Shin family, Nongshim has established itself as Korea’s top noodle brand. With popular products like Shin Ramyun, Nongshim has gained international acclaim for its unique flavors and high-quality offerings. The company’s foray into halal-certified food products has seen significant growth, reflecting its responsiveness to various dietary preferences and expanding market demands.
Looking to capitalize on emerging trends and engage with a global audience, Nongshim is strategically leveraging opportunities in the esports and gaming industry. By sponsoring the Dubai Esports and Games Festival, the company is affirming its commitment to the gaming community and providing attendees with firsthand experiences of its products at the festival’s GameExpo’s Family Zone. This initiative aligns with Nongshim’s expansion strategy in the region and its goal to connect with millions of gaming enthusiasts worldwide.
Yunhee Jo, Global Marketing Manager at Nongshim, expressed excitement about the company’s participation in the Dubai Esports and Games Festival and the opportunity to interact with gaming enthusiasts from diverse backgrounds. Jo emphasized Nongshim’s dedication to innovation and product expansion, aiming to introduce its rich flavors to new audiences and create memorable experiences for all participants. The company’s involvement in the event underscores its commitment to engaging with global communities through shared interests like gaming.
Muna Al Falasi, Director of Esports and Games Strategy at DFRE, praised Nongshim as a valued partner for the Dubai Esports and Games Festival 2024. Al Falasi highlighted the collaborative effort between the two organizations in enhancing Dubai’s status as a prominent gaming destination and supporting the city’s digital economic growth and transformation. The partnership between Nongshim and DFRE reflects a mutual vision of promoting Dubai as a leading hub for gaming and esports activities, contributing to the city’s cultural and economic development.
