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Gulf Press > Technology > WhatsApp rolls out new group chat features, including member tags
Technology

WhatsApp rolls out new group chat features, including member tags

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Last updated: 2026/01/07 at 11:59 PM
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WhatsApp has begun deploying a series of updates focused on enhancing group chats, introducing features like member tags, customizable text stickers, and integrated event reminders. The rollout, announced Wednesday, aims to improve organization and engagement within the messaging platform’s increasingly popular group communication spaces. These new tools are available to WhatsApp users globally on the latest version of the app.

The updates are currently being disseminated to users and are expected to become universally accessible within the coming days. This move by WhatsApp follows continuous investment in group functionality, responding to user demand for more robust and versatile communication tools. These enhancements build upon existing features like larger file sharing and high-definition media transmission.

Boosting Collaboration with New WhatsApp Group Chat Features

The addition of member tags allows users to identify one another within a group context beyond their phone number. This can be particularly useful in larger groups where differentiating individuals can be challenging. Users can assign themselves a descriptive tag, such as “Project Lead” or “Mom’s Friend,” offering immediate context to other participants.

How Member Tags Function

To implement a member tag, users navigate to their profile within a specific group and can then enter a custom name that will be visible to all members. This feature promotes clarity and organized communication within diverse group settings. It reflects a growing trend in messaging apps focusing on structured interactions.

Beyond identity, the new text sticker capability provides a novel way to express ideas. Instead of relying on pre-made stickers, users can now convert any word or phrase into a sticker directly within the Sticker Search function. This offers a significant expansion of creative options and personalized messaging.

Previously, creating custom stickers often involved third-party applications or a more complex process. Now, users can quickly generate stickers tailored to the specific conversation happening within their chats. The newly created text stickers can be saved to existing sticker packs for repeated use.

Event planning within WhatsApp is also becoming more streamlined with integrated event reminders. Users creating events within a group chat can now set customized reminders for invitees. This functionality helps ensure participants are notified about upcoming events at the most opportune times.

Prior to this update, event coordination relied on separate calendar applications or manual reminders. Event reminders enhance WhatsApp’s utility as a central hub for both communication and organization. Additionally, this feature competes with similar scheduling tools found in other messaging platforms like Telegram.

These updates represent WhatsApp’s ongoing efforts to solidify its position as a leading communication platform, particularly in regions where it serves as a primary means of interaction. According to Meta, WhatsApp’s parent company, group messaging is one of the app’s most frequently used features. Therefore, improvements to this functionality are strategically important.

The latest enhancements follow several previous updates intended to improve the group experience. Recent additions include the ability to share files up to 2GB in size, send photos and videos in high definition, and initiate screen sharing during voice and video calls. These features cater to a broader range of uses, from professional collaboration to social gatherings.

While these features enhance usability, concerns remain regarding data privacy and security within WhatsApp. The platform’s end-to-end encryption is a key selling point, but users consistently scrutinize Meta’s data collection policies and their potential impact on user privacy. Industry analysts suggest that maintaining user trust will be crucial for WhatsApp’s long-term success.

Moreover, competition within the messaging app landscape is fierce. Platforms like Signal and Telegram continue to attract users prioritizing privacy and advanced features. WhatsApp’s ongoing development cycle appears aimed at countering these challenges and retaining its large user base. Increased mobile communication is a driving factor in this evolution.

The future of WhatsApp will likely involve further integration with Meta’s other services, such as Facebook and Instagram. However, the extent of this integration and its impact on user experience remain uncertain. It is also anticipated that WhatsApp will continue to explore new features related to business communication and e-commerce, potentially offering expanded tools for small and medium-sized enterprises.

The next major development to watch will be the broader rollout of a channel feature, currently in testing, which is designed for one-way broadcast communication. While a precise timeline has not been announced, the pace of feature releases suggests that channels could become available to all users in the coming months. The success of this feature will depend on how effectively WhatsApp manages content moderation and user engagement.

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News Room January 7, 2026
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