The Ministry of Labour in Doha, Qatar has recently launched a new specialised programme called “Customer Service” in collaboration with the Doha Institute for Graduate Studies. This initiative is aimed at qualifying Qatari citizens and children of Qatari women who have high school diplomas and are seeking employment in the private sector. The programme will provide professional training and preparation for individuals entering the labour market, with a focus on developing a highly skilled workforce in various fields to contribute to the country’s third national development strategy.
During the inauguration ceremony, Assistant Director of the Rehabilitation and Skills Development Department at the Ministry of Labour, Mohammed Salem Al Khulaifi, highlighted the ministry’s commitment to providing training opportunities for Qataris and children of Qatari women. The programme offers incentives such as a monthly stipend and field training in various institutions across the country. Participants will also receive professional certificates accredited by local and international institutions, qualifying them for customer service positions in private sector companies and institutions.
Dr. Ahmed Al Maori, Director of the Center of Excellence for Training and Consulting at the Doha Institute for Graduate Studies, emphasized that the customer service programme aligns with the center’s strategic vision of building a competent workforce prepared for the future. The programme includes applied materials, field training, and training visits to enhance participants’ skills in customer service. This three-month programme focuses on essential skills and integrates cognitive technology, with instruction in English and writing skills in both Arabic and English to further develop participants’ potential.
The professional specialised programme “Customer Service” aims to develop job seekers’ skills in the private sector according to international quality standards. The goal is to refine their talents and create a positive image of the State of Qatar through their interactions with the public when providing services. Trainees will learn strategies for managing phone calls, advanced communication techniques, and following up on transactions online. The curriculum also covers skills in texting, social media usage, effective eye contact, and formulating responses while engaging with customers.
Overall, the launch of the “Customer Service” programme by the Ministry of Labour in collaboration with the Doha Institute for Graduate Studies is a significant step towards preparing a highly skilled national workforce in Qatar. By providing professional training and incentives for participants, the programme aims to equip job seekers with the necessary skills to excel in customer service positions in the private sector. This initiative aligns with the country’s national development strategy and contributes to building a competent workforce that will positively represent the State of Qatar through their interactions with the public.
