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Gulf Press > Business > Tier-2, Tier-3 cities to drive next phase of India’s premium housing growth
Business

Tier-2, Tier-3 cities to drive next phase of India’s premium housing growth

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Last updated: 2025/12/26 at 12:44 PM
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India’s residential real estate landscape is undergoing a significant transformation, with luxury housing experiencing unprecedented growth and a geographical shift. Traditionally concentrated in major metropolitan areas, demand for premium properties is now steadily expanding into Tier-2 and Tier-3 cities, fueled by rising incomes and evolving lifestyle preferences. Industry reports predict a booming future for this segment, poised to become a cornerstone of India’s urban development.

Contents
Beyond Metros: A Shift in Buyer PreferencesThe Evolving Definition of Luxury

The Explosive Growth of India’s Luxury Housing Market

The Indian luxury housing market is on a trajectory for substantial expansion. According to Magicbricks, the sector is projected to achieve a compounded annual growth rate (CAGR) of 35%, leaping from a valuation of nearly USD 17 billion in 2024 to over USD 103 billion by 2030. This remarkable growth positions luxury real estate as one of the fastest-growing segments within the entire Indian residential market.

ANAROCK data further reinforces this positive outlook, highlighting sustained momentum in premium housing demand. This surge is driven by a confluence of factors, including increasing household incomes, a desire for lifestyle upgrades, and a growing preference for spacious, well-designed homes – trends increasingly visible beyond the traditional urban hubs.

Beyond Metros: A Shift in Buyer Preferences

While cities like Mumbai, Delhi-NCR, and Bengaluru continue to dominate high-value residential transactions, a clear shift in buyer interest is emerging. The Magicbricks report specifically points to rising demand in non-metro markets such as Panchkula, Mohali, Raipur, Bilaspur, and various peripheral city clusters.

This trend isn’t accidental. These emerging urban centers are benefiting from strategic infrastructure upgrades, lower population densities, and, crucially, greater land availability. These factors enable developers to create low-density, premium projects that cater to a growing segment of discerning homebuyers. This expansion into Tier-2 and Tier-3 cities is creating new opportunities for both developers and investors.

Developers Respond to Emerging Market Demand

Developers are responding proactively to this changing landscape. ANAROCK’s data reveals that premium and luxury homes now constitute a significantly larger proportion of new residential launches in several Tier-2 cities. This demonstrates a clear vote of confidence in the sustained end-user demand within these markets.

Developers are recognizing that the demand isn’t simply about larger homes; it’s about a holistic lifestyle experience. This is driving a focus on creating communities that offer more than just four walls and a roof.

The Evolving Definition of Luxury

The definition of luxury real estate in India is evolving. It’s no longer solely about size or opulent finishes. Buyers are increasingly prioritizing privacy, exclusivity, wellness, and experiential living. This shift is fueling demand for gated communities, independent floors, and lifestyle-led developments that offer a curated living experience.

Aakash Ohri, Joint Managing Director and Chief Business Officer at DLF Homes, emphasizes this point. “Families seeking a more peaceful and fulfilling lifestyle are drawn to the serene embrace of places like Panchkula. Additionally, homebuyers are looking for exclusive addresses and a resort-like living experience as they value privacy, comfort, and a luxurious lifestyle with many amenities and facilities.” He also notes a significant increase in interest and investment from Non-Resident Indians (NRIs), who see current market conditions as a favorable investment opportunity.

Regional Hotspots and Future Outlook

Several cities are emerging as key destinations for premium housing outside the traditional metros. Prakhar Agarwal of Rama Group highlights the growing demand in Chhattisgarh, particularly in Raipur and Bilaspur, for well-designed premium homes with modern amenities. He attributes this growth to infrastructure development, rising local affluence, and increasing professional migration.

Meanwhile, Rohit Kishore, CEO of Hero Realty, points to Mohali as a particularly attractive option. “Real estate in Tier-2 cities is changing rapidly, with more investors exploring options beyond major metros. Mohali stands out as an attractive choice due to urbanization, improved infrastructure, and a desire for a better quality of life.”

These regional trends, coupled with the national projections from Magicbricks and ANAROCK, suggest that the rise of premium housing beyond metros isn’t a temporary fluctuation. It represents a long-term structural shift. As wealth creation becomes more geographically dispersed and lifestyle aspirations continue to evolve, premium properties are expected to play a defining role in India’s next phase of urban development.

The market is firmly on track to surpass the USD 103 billion mark by 2030, offering significant opportunities for developers, investors, and homebuyers alike. This expansion of the luxury housing segment promises to reshape the Indian real estate landscape for years to come.

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News Room December 26, 2025
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