The Singapore Business Federation (SBF) has launched its first Singapore Enterprise Centre (SEC) in the Middle East, located in Dubai, United Arab Emirates. This expansion, announced today, aims to bolster Singapore companies‘ access to the high-growth markets of the Gulf region and increase bilateral trade. The move follows the recent opening of SEC@Bengaluru and is part of the GlobalConnect@SBF initiative, supported by Enterprise Singapore.
The launch was officiated by Singapore’s Minister for Manpower and Minister-in-charge of Energy and Science & Technology, Dr. Tan See Leng, alongside key representatives from both Singapore and the UAE. The new centre will provide on-the-ground advisory, networking opportunities, and business matching services to Singapore businesses looking to expand their operations internationally.
Expanding Opportunities for Singapore Companies in the UAE and Beyond
The UAE presents a significant economic opportunity for Singapore businesses, with an economy currently valued at $569 billion and projected growth of 4.8% in 2025, according to recent reports. The country is actively working to double its GDP to over $800 billion by 2030 through diversification and the pursuit of new trade partnerships. Bilateral merchandise trade between Singapore and the UAE reached S$24 billion in 2024, demonstrating the strong existing commercial relationship.
However, the UAE’s strategic location and well-developed infrastructure make it an ideal gateway to other key Middle Eastern markets. These include Saudi Arabia, Jordan, and Qatar, all of which offer distinct advantages for Singaporean companies. This regional access is driving increased interest from Singaporean firms, as demonstrated by a recent surge in inquiries about establishing a presence in the area.
Growth Sectors in Key Regional Markets
Opportunities in Saudi Arabia are particularly strong, aligning with the goals of Saudi Vision 2030 and the upcoming 2034 World Cup. Areas of potential collaboration include urban infrastructure development, healthcare, education, and the integration of artificial intelligence solutions. The report indicates considerable demand within these sectors.
Meanwhile, Jordan offers a skilled workforce and a favorable environment for establishing IT infrastructure and developing human capital. Companies can also explore opportunities within the technology and digital transformation spaces. In Qatar, expanding sectors like technology, healthcare services, and education, supported by ongoing investment, present further avenues for growth.
SBF data shows a growing appetite for expansion into the region amongst Singapore businesses. The proportion of businesses planning overseas expansion into the UAE and Saudi Arabia increased by 7 and 6 percentage points respectively, according to the SBF’s National Business Survey 2024 – Scaled Internationally Edition. Company inquiries regarding establishing a base in the Middle East have increased more than fivefold in the past two years.
SEC@Dubai will collaborate with partners like Virtuzone, Olam Global Agri, and HSBC to provide support to Singaporean firms, particularly small and medium-sized enterprises (SMEs). Services will include market advisory programs, workshops, roundtables, and seminars designed to facilitate successful market entry. Singapore enterprises will benefit from localized expertise and access to regional networks.
In conjunction with the launch, SBF hosted a KSA–UAE Overseas Market Workshop (OMW) for 18 delegates from 13 companies spanning sectors like manufacturing, engineering, technology, and real estate. This workshop offered a comprehensive approach to market entry, connecting participants with key agencies and businesses in the region. Participants also gained insights into distribution models and regional trade routes through engagement with leading Fast-Moving Consumer Goods (FMCG) distributors.
“The UAE is one of Singapore’s top trading partners in the Middle East, and both countries share a strong commitment to innovation, sustainability, and technology,” said Kok Ping Soon, Chief Executive Officer of SBF. “This launch underscores Singapore’s dedication to strengthening economic ties with the UAE and the wider Gulf Cooperation Council (GCC) region.”
Tan Soon Kim, Deputy Managing Director, Markets, Enterprise SG, added, “The SEC@Dubai aligns with Enterprise Singapore’s efforts to strengthen economic ties and create pathways for sustainable, mutually beneficial growth in the Middle East. The region offers compelling opportunities across diverse industries.” Internationalization is a key focus for both organizations.
Looking ahead, the success of SEC@Dubai will be measured by the number of successful market entries facilitated for Singapore businesses. The ongoing geopolitical situation in the region and fluctuating oil prices represent potential uncertainties that could impact growth. Monitoring these factors and adapting strategies accordingly will be crucial for maximizing market access and achieving long-term success for Singaporean companies in the Middle East.
