Saudi coffee is not just a beverage but an integral part of Saudi culture. With its distinctive flavours and bitter taste, Saudi coffee is a symbol of hospitality and welcome, reflecting societal norms in the kingdom. The importance of coffee in Saudi Arabia goes beyond just consumption; it holds cultural significance and is deeply rooted in social traditions. The recent launch of “Saudi Coffee Year 2022” further highlights the importance of coffee in Saudi society.
In terms of economic significance, coffee plays a crucial role globally, with the global coffee industry valued at over $100 billion. Saudi Arabia leads in coffee consumption, enhancing its role in the international market. The kingdom’s growing coffee consumption indicates its increasing importance in the global economy. Anticipated growth in coffee consumption in the near future further solidifies the economic impact of coffee in Saudi Arabia.
Barn’s, a popular coffee brand in Saudi Arabia, aims to transform coffee consumption into a unique experience. The company emphasizes selecting premium coffee beans and overseeing every stage of preparation to provide customers with high-quality coffee. With a focus on market studies and customer preferences, Barn’s successfully entered the specialty coffee market with the launch of Barn’s X. The brand’s franchise program offers others the opportunity to become successful partners, recognized with the Best Franchise Award in the Arab world.
In terms of national consumption, Saudi Arabia ranks high in the list of coffee-consuming nations. The significance of coffee in the Kingdom of Saudi Arabia is multifaceted, considering consumer experience, cultural aspects, economic impact, and national consumption. The established importance of coffee in the kingdom, both culturally and economically, further solidifies its place in Saudi society.
With the increasing trend towards specialty coffee, Barn’s is investing heavily in various aspects to ensure its position as a leader in the evolving coffee industry. The company’s vision is to become the leading coffee brand in the Middle East, igniting senses with innovative and authentic experiences. By aligning with Saudi Vision 2030, expanding globally, embracing technology, and ensuring sustainability in its practices, Barn’s is actively preparing for the future. With a commitment to excellence and innovation, Barn’s is poised to remain a leader in the coffee industry.
