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Gulf Press > Business > Salman Khan and Nancy Ajram make surprise appearance at Dubai project launch
Business

Salman Khan and Nancy Ajram make surprise appearance at Dubai project launch

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Last updated: 2025/11/20 at 4:57 PM
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Dubai’s real estate market continues to demonstrate robust growth, with a noticeable shift in demand towards quieter, low-rise residential districts. Recent observations from high-profile residents like Bollywood actor Salman Khan, who frequently visits Dubai, highlight the city’s increasing appeal. This trend is being met with new developments like Sakura Gardens, a project by HRE Development, catering to a changing preference for suburban, nature-focused living.

The shift comes as more residents seek alternatives to the densely populated tower clusters traditionally associated with Dubai. Nancy Ajram’s recent performance further underscores Dubai’s position as a global entertainment hub, attracting both residents and visitors. Developers are responding by focusing on masterplans that integrate green spaces and offer a wider range of housing options, including townhomes, to meet evolving lifestyle needs.

Dubai Real Estate: Demand Shifts to Low-Rise Districts

Historically, Dubai’s real estate landscape has been dominated by high-rise apartments in central locations. However, recent market analysis indicates a growing preference for larger layouts, competitive pricing, and a greater connection to nature. This is particularly evident among families and professionals, who are increasingly looking beyond established areas.

Sakura Gardens: A Response to Changing Priorities

HRE Development’s Sakura Gardens project, located in Dubailand, exemplifies this trend. Covering 49,000 square meters of land with 127,500 square meters of built-up area, the development offers a mix of studios, one-, two-, and three-bedroom apartments, alongside townhomes. Wissam Breidy, CEO of HRE Development, stated the project is a direct response to evolving consumer priorities.

The project aims to provide a more balanced lifestyle, incorporating courtyards, shaded walkways, and a central park. This focus on community and green spaces is designed to attract residents seeking a respite from the hustle and bustle of city life. Additionally, the location in Dubailand offers potential for stronger rental yields as the area continues to develop.

The move towards suburban developments isn’t isolated to Sakura Gardens. Several other developers are launching similar projects, indicating a broader market shift. This is driven, in part, by a desire for more space, particularly following the increased remote work arrangements adopted during the pandemic. The availability of larger units and townhomes caters to this demand.

However, the shift also reflects a growing emphasis on quality of life. Residents are prioritizing access to outdoor amenities and a sense of community. This is particularly appealing to families with children, who benefit from safer, more open environments. The increasing popularity of areas like Dubailand and Arabian Ranches demonstrates this trend.

The Dubai Land Department reported a significant increase in property transactions in the first half of 2024, with off-plan sales continuing to drive growth. This suggests strong investor confidence in the market and a willingness to embrace new developments. The property market is also benefiting from Dubai’s continued economic diversification and its status as a safe and stable investment destination.

In contrast to the traditional focus on luxury apartments, these new developments are often positioned as offering more accessible price points. This is attracting a wider range of buyers, including first-time homeowners and those seeking investment opportunities. The competitive pricing,

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News Room November 20, 2025
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