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Gulf Press > Gulf > Salik warns investors against fake messages promoting share deals
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Salik warns investors against fake messages promoting share deals

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Last updated: 2026/01/13 at 1:08 AM
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Dubai’s road toll system provider, Salik, has issued a warning to investors regarding fraudulent investment schemes promoting Salik shares. The company clarified that trading in its shares, publicly listed on the Dubai Financial Market (DFM), is limited to official channels. This announcement, reported by Al Khaleej newspaper, aims to protect investors from potential scams promising unrealistic profits.

Contents
Authorized Trading PlatformsRisks of Unofficial Trading

The warning comes as authorities observe an increase in unsolicited messages and offers related to Salik stock. These messages, often disseminated through social media and messaging applications, entice individuals with guarantees of high returns in a short timeframe. Salik emphasized that any such claims should be regarded with extreme skepticism and reported to the appropriate financial authorities.

Understanding the Official Trading of Salik Shares

Salik Company PJSC made its debut on the Dubai Financial Market in September 2023, becoming one of the most anticipated initial public offerings (IPOs) in the region. The company sells virtual toll passes that allow seamless travel on Dubai’s toll roads. According to the DFM, Salik offered 1.814 billion shares, representing 20% of its total capital, in the IPO.

Authorized Trading Platforms

Salik explicitly states that the only legitimate ways to buy and sell its shares are through the DFM’s official mobile application and through brokerage firms duly licensed to operate within the Dubai Financial Market. This includes established investment banks and trading platforms authorized by the Securities and Commodities Authority (SCA) of the UAE. Using unauthorized channels exposes investors to significant financial risk.

The DFM itself has repeatedly cautioned investors against falling prey to deceptive investment promotions. The exchange regularly publishes investor awareness campaigns highlighting the importance of verifying information and utilizing only regulated platforms for trading in securities. These efforts are aligned with the UAE’s broader commitment to maintaining a stable and transparent financial ecosystem.

The emergence of these fraudulent offers represents a familiar pattern following prominent IPOs. Unscrupulous actors often exploit public excitement and limited financial literacy to lure in unsuspecting investors with promises that are too good to be true. Dubai Financial Market data shows significant trading volume in Salik shares since its listing, which may contribute to the attractiveness for scammers.

Risks of Unofficial Trading

Engaging in stock trading outside of regulated channels carries substantial dangers. Investors risk losing their entire investment without any recourse, as these unofficial schemes operate outside the legal framework and offer no investor protection. Additionally, such schemes may be linked to identity theft or other fraudulent activities.

The lack of transparency in these unofficial offers is a key concern. Investors have no way of verifying the legitimacy of the scheme or the credentials of the individuals involved. This contrasts sharply with the rigorous regulatory oversight that characterizes the DFM and licensed brokerage firms. Furthermore, unreported trading activity can potentially distort market prices and undermine confidence in the financial system.

While Salik’s shares have shown positive performance since its IPO, offering potential for investors, it’s important to acknowledge that all investments carry risk. The company’s value is subject to market fluctuations and economic conditions, and there is no guarantee of returns. Therefore, relying on claims of guaranteed profits is inherently dangerous.

This warning from Salik follows similar guidance issued by other UAE financial institutions regarding scams related to investments in publicly traded companies and even cryptocurrencies. The Ministry of Interior has also launched public awareness campaigns to educate citizens and residents about the dangers of financial fraud.

The UAE government is actively working to strengthen its regulatory framework and combat financial crime. However, vigilance remains crucial on the part of individual investors. Financial authorities strongly encourage anyone who receives suspicious investment offers to report them immediately to the relevant authorities, such as the SCA or the Dubai Police.

This isn’t the first time concerns about illegitimate investment schemes have arisen following high-profile listings. The Securities and Commodities Authority routinely investigates and takes action against individuals and entities involved in fraudulent activities. They are also involved in continuous education for investors and financial literacy improvements.

Looking ahead, Salik is expected to continue monitoring market activity and working with the DFM and regulatory bodies to address any further instances of fraudulent promotion of its stock. Investors should remain alert for any unsolicited offers related to Salik shares and prioritize using official and regulated trading platforms. The SCA will likely continue its efforts to raise public awareness regarding these scams and enforce regulations aimed at protecting investors in the long term, with further announcements anticipated within the next quarter.

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News Room January 13, 2026
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